GET YOUR BUTT SEEN travels in style on mass transit systems

MONTREAL, Aug. 6 /CNW/ -

WHAT: Following the successful www.GetYourButtSeen.ca colorectal cancer viral awareness campaign and publicity initiative that started on the back of buses in Montreal this past March, the Colorectal Cancer Association of Canada (CCAC) has expanded its efforts to promote the campaign's visibility by using Canada's mass transit systems to reach a diverse audience and encourage screening and prevention. The provocative ads, which direct the public to visit the interactive GetYourButtSeen site, can be seen on Metro Transit buses across Halifax.
   
WHO: GetYourButtSeen is an educational initiative of the CCAC, the objective of which is to raise awareness in Canada for the prevention of a disease that is Preventable, Treatable and Beatable! The CCAC is grateful to Ogilvy Montreal, Pattison Outdoor Advertising and Metro Transit, who have collaborated to help spread the word in Halifax.
   
WHEN: The advertising campaign will launch in major Canadian cities throughout the summer and early autumn of 2010.
   
WHERE:   Advertising on buses: Halifax, NS (August - September); Toronto, ON (June-July); Ottawa, ON (July - August); Québec City/ Sainte-Foy, QC (July - August); Regina, SK (July - August); Outaouais, QC (July - August); Calgary, AB (August); Edmonton, AB (August); Winnipeg, MB (August); Billboard advertising: Moncton, NB (September); Saint John, NB (September); St. John's, NL (September) Advertising in shopping centres: Charlottetown, PE (August)
   
WHY: Colorectal cancer is the second leading cause of cancer deaths in Canada. An estimated 22,500 Canadians will be diagnosed with the disease this year and approximately 9,100 are expected to die from it. One in 14 men and one in 16 women are expected to develop the disease during their lifetime. One in 28 men and one in 31 women will die from it. The disease is preventable through screening and can be treated successfully 90% of the time if detected early. The CCAC encourages cancer prevention through awareness and education, healthy lifestyles (diet and physical activity) and population-based screening, such as that carried out by Cancer Care Nova Scotia's Colon Cancer Prevention program, currently in its pilot stage.
   
CONTACT: For more information on colorectal cancer see www.colorectal-cancer.ca and www.getyourbuttseen.ca

SOURCE Colorectal Cancer Association of Canada

For further information: For further information:

To schedule an interview contact the CCAC Communications and Events Director: Lydia Moreyne, (lydiam@colorectal-cancer.ca), 1-877-50-COLON (26566), The Colorectal Cancer Association of Canada (CCAC), 5 Place Ville Marie Suite 1230, Montréal, QC, H3X 1C7, 514 8757745 ext. 223, www.colorectal-cancer.ca, www.getyourbuttseen.ca

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Colorectal Cancer Association of Canada

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