Get all of Saturday's UFC(R) action with Rogers On Demand



    Catch-up or re-live the excitement on your schedule beginning Monday

    TORONTO, April 18 /CNW/ - Rogers Cable Communications Inc. today
announced the launch of UFC(R) On Demand to digital cable customers in
Ontario, New Brunswick and Newfoundland. As part of its commitment to bring
the most sports to its customers, Rogers is expanding the availability of UFC
beyond single Pay-Per-View events, to a more robust library of content
featuring a mix of free and a la carte programming including fights within 48
hours of airing live.
    "UFC has seen a boom in popularity in recent years, with a fan base of
millions around the globe," said David Purdy, Vice President and General
Manager for Television, Rogers Cable. "We've seen viewership of UFC steadily
increase since we first aired a fight, and the appetite continues to grow.
Given the surge in interest in this thrilling sport, we knew we had to deliver
more to our customers and help educate the next generation of fans."
    "Through Rogers UFC on Demand, Canadian fight fans can get more access to
UFC fighters and UFC content," said Dana White, UFC President. "We are excited
to make UFC on Demand available through Rogers. Canada has always been
supportive of our sport and it is home to some of the most passionate UFC fans
in the world."
    The UFC On Demand library is available on channel 100 and consists of
three dedicated zones: UFC(R) Free Zone(TM), UFC(R) Fight Zone(TM) and UFC(R)
Event Zone(TM). Details regarding each tier of content can be found below:

    
    UFC(R) Free Zone(TM):
    -  Previews of next Live Event (Champion vs Challenger; Feature Fighters)
    -  UFC Athlete Profiles
    -  UFC Techniques
    -  Over 60 minutes of free content

    UFC(R) Fight Zone(TM): (Library fights $2.99)
    -  Packaged fights include highlights of the Champion or Challenger from
       the upcoming Main Event and Feature fights

    UFC(R) Event Zone(TM): (Prices ranging from $4.99-$44.99)
    -  Most recent Pay-Per-View event can be purchased up to a month after
       the live broadcast
    -  Past UFC Events
    -  UFC DVD specials
    

    Since its launch in 2005, usage of the Rogers On Demand service has more
than doubled, growing from 50 million views in 2005 to over 100 million views
in 2008. The Rogers On Demand library offers a wide variety of programming
from Hollywood movies, primetime television, television entertainment, music,
fitness, sports, Karaoke on Demand, Bollywood and children's programming.
Content partners include Universal Studios, Warner Brothers, Paramount, Sony
Pictures/Columbia Tri-Star, Disney, MGM and Canadian distributors such as
Alliance Films and Maple Pictures. As well as programming from Citytv,
Canwest, CTV, CBC, OMNI, MuchMusic, MTV etc., etc. Rogers also offers
Subscription Video On Demand (SVOD) services from leading networks such as The
Movie Network, MPix, Superchannel, National Geographic, Food Network, HGTV and
Treehouse.
    For more information about Rogers On Demand, visit
www.rogers.com/ondemand

    
    About Rogers Cable:
    -------------------
    

    Rogers Cable Communications Inc. is a wholly-owned subsidiary of Rogers
Communications Inc. (TSX: RCI; NYSE:   RCI), a diversified Canadian
communications and media company. Rogers Cable's advanced digital two-way
network passes approximately 3.5 million homes in Ontario, New Brunswick and
Newfoundland, with 65% basic penetration of its homes passed. Rogers Cable
pioneered high speed Internet access and now 45% of homes passed by its cable
networks are Internet customers while 68% of its basic cable customers
subscribe to Rogers' Hi-Speed Internet service. With 67% digital penetration,
Rogers Cable offers a leading selection of High Definition TV programming, a
complete array of Rogers On Demand services (including Video on Demand (VOD),
Subscription VOD, Personal Video Recorders and Timeshifting channels), and an
extensive line-up of sports and multicultural programming. Rogers Cable now
offers home telephone service (voice-over-cable) to approximately 95% of its
cable territory and, combined with its circuit switched telephony subscribers,
has over 1 million local telephony customers. Rogers Cable is a national
provider of voice communications services, data networking, and broadband
Internet connectivity to small, medium and large businesses. In addition it
operates over 450 Rogers Retail stores.
    Additional information on Rogers is available at www.rogers.com.

    
    About The Ultimate Fighting Championship(R)
    -------------------------------------------
    

    The Ultimate Fighting Championship(R) is the world's leading professional
mixed martial arts organization and offers the premier series of MMA sports
events. Owned and operated by Zuffa(TM), LLC, and headquartered in Las Vegas,
Nev., UFC(R) produces over twelve live pay-per-view events annually that are
distributed residentially through North American cable and satellite providers
including iNDEMAND Networks, DIRECTV, DISH Network, TVN Entertainment, BellTV,
SaskTel Max(TM), Shaw Pay-Per-View, Viewers Choice, and WOWOW in Japan, and
Premiere Combate and SporTV in Brazil, and via the Internet worldwide on
Yahoo! Sports, and commercially through Joe Hand Promotions in the U.S. and
Canadastar in Canada. In addition to its North American distribution, UFC
programming is distributed in over 100 countries and territories throughout
the world. For more information, or current UFC fight news, visit ufc.com or
uk.ufc.com or ufcespanol.com.
    Ultimate Fighting Championship(R), Ultimate Fighting(R), UFC(R), The
Ultimate Fighter(R), Submission(R), As Real As It Gets(R), Zuffa(TM), The
Octagon(TM) and the eight-sided competition mat and cage design are registered
trademarks, trademarks, trade dress or service marks owned exclusively by
Zuffa, LLC and affiliated entities in the United States and other
jurisdictions. All other marks referenced herein may be the property of Zuffa,
LLC or other respective owners.
    For more information, or current UFC fight news, visit UFC.com,
UK.UFC.com, GERMANY.UFC.com or UFCEspanol.com. All bouts live and subject to
change.





For further information:

For further information: Tash Barkey, Tel.: (416) 935-4659, Cell: (416)
616-0284; tash.barkey@rci.rogers.com

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