Gerald Genta Settles on the Banks of the Rhone, in Geneva



    GENEVA, Switzerland, Jan. 9 /CNW/ - A prestigious new address for Gerald
Genta, which is pursuing its dynamic programme of exclusive boutique openings.
Following on from Paris last spring, Geneva becomes the next city to welcome a
new brand "embassy".

    (Photo: http://www.newscom.com/cgi-bin/prnh/20080109/288554-a)

    (Photo: http://www.newscom.com/cgi-bin/prnh/20080109/288554-b)

    (Photo: http://www.newscom.com/cgi-bin/prnh/20080109/288554-c)

    (Photo: http://www.newscom.com/cgi-bin/prnh/20080109/288554-d)

    Gerald Genta eloquently expresses its personality through a warm and yet
understated contemporary setting, based on a clever blend of light and shade.
Amber-coloured velvet engages in a fascinating dialogue with Fontaines
ashwood, while natural brown leather echoes the dark shade of Macassar ebony.
Brass and Murano glass accents add radiant touches to the cosy atmosphere,
bathed in light diffused by length-wise white onyx ceiling lamps. The height
of refinement!
    The cocoon-like layout engenders a convivial spirit in an area where
visitors can move around freely and enjoy a clear overall view of the products
presented in the central and mural displays. Sales advisors can choose to
present them on the counter display or in the comfortable lounge set up behind
an openwork screen.
    Gerald Genta wished to create a sophisticated and yet non-extravagant
showcase that focus firmly on its collections. Founded in 1969, the brand
produces exclusively complicated timepieces, the simplest being a jumping-hour
and retrograde-minute model. They are known for their ingeniously combined
mechanisms and daring aesthetics. Time-honoured materials rub shoulders with
avant-garde counterparts, fashioned with the expertise inherent to Swiss Haute
Horlogerie and composing the most surprising harmonies.
    In order to underline this major event, Gerald Genta is displaying its
campaign for the first time at the international Geneva airport where you can
see 5 differents panels showing the flagship lines will allow the travellers
to discover the brand.

    Photo:
    http://www.newscom.com/cgi-bin/prnh/20080109/288554-a
    http://www.newscom.com/cgi-bin/prnh/20080109/288554-b
    http://www.newscom.com/cgi-bin/prnh/20080109/288554-c
    http://www.newscom.com/cgi-bin/prnh/20080109/288554-d





For further information:

For further information: Gerald Genta Boutique - 35 rue du Rhone - 1204
Geneve, Press Department - Anne-Lise Weistroff - Phone: +41-22-719-17-76 -
Mobile: +41-79-610-16-39, E-Mail: anne-lise.weistroff@gerald-genta.ch

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GERALD GENTA

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