Genworth study reveals there's no place like home



    TORONTO, June 23 /CNW/ - The housing market may have experienced some ups
and downs this year, but the spirits of potential first-time homebuyers across
Canada remain strong. According to Genworth Financial Canada's First-Time
Homebuyer's Monitor released today, 84 per cent of those surveyed said that
owning a home goes beyond its financial value and feel that homeownership pays
off in more ways than one.
    "The survey results show Canadians have a deep emotional attachment to
homeownership," said Peter Vukanovich, President of Genworth Financial Canada.
"Most people closely associate financial security and emotional well being
with homeownership. That's particularly true among first-time homebuyers."
    The study measured both the financial and psychological factors of
homeownership - providing the following insights into the link between
homeownership and personal fulfillment:

    
    -   84 per cent agree with the statement, 'Owning a home provides a
        greater sense of emotional well-being and security'.

    -   85 per cent believe that even though homeownership may mean more work
        and effort, they'd rather own than rent.

    -   88 per cent say they would feel more financially secure owning their
        own home.
    

    The national survey of 2,521 Canadians was conducted between April 24 and
May 4. The complete Genworth Financial Canada First-Time Homebuyer's Monitor
with a regional breakdown is available at www.genworth.ca.

    About Genworth Financial Canada

    Genworth Financial Canada, The Homeownership Company, works with lenders,
mortgage brokers, real estate agents and builders to make homeownership more
affordable and accessible throughout Canada. The company combines global
experience in mortgage insurance with technological and service leadership to
deliver innovation to the mortgage marketplace.
    In addition to releasing two First-Time Homebuyer's Monitor reports
annually, Genworth Financial Canada also issues reports on Canada's housing
market and on Canada's condo market. Our intention is to educate and provide
useful information to consumers, homeowners, future first-time homebuyers and
governments. We believe homeowners and homebuyers require up-to-date
information about Canada's housing market to make informed decisions about
homeownership, for many the most important investment of their lifetime.
Genworth Financial Canada also listens to homebuyers about their challenges
and concerns, to make us better informed about how we can offer products that
help Canadians realize the dream of homeownership.
    Additional information about Genworth Financial Canada is available at
www.genworth.ca, through www.homeownership.ca or through mortgage lenders.

    About Genworth Financial

    Genworth Financial, Inc. (NYSE:  GNW) is a leading public Fortune 500
global financial security company. Genworth has more than $100 billion in
assets and employs approximately 6,000 people in 25 countries. Its products
and services help meet the investment, protection, retirement and lifestyle
needs of over 15 million customers. Genworth operates through three segments:
Retirement and Protection, International and U.S. Mortgage Insurance. Its
products and services are offered through financial intermediaries, advisors,
independent distributors and sales specialists. Genworth Financial, which
traces its roots back to 1871, became a public company in 2004 and is
headquartered in Richmond, Virginia. For more information, visit genworth.com.

    
            A Regional Perspective to Genworth Financial Canada's
                       First-Time Homebuyer's Monitor

    Genworth Financial Canada's First-Time Homebuyer's Monitor revealed
important insights into the link between homeownership and personal
fulfillment. The national survey of 2,521 Canadians conducted from April 24 to
May 4 provided the following insights about each region:

    -   Canadians who say they would feel more financially secure owning
        their own home rather than renting.
        Toronto - 85%
        Ottawa - 89%
        Montreal - 77%
        Calgary - 90%
        Vancouver - 90%
        National Total - 88%

    -   Canadians who believe that even though homeownership may mean more
        work and effort, they'd rather own than rent.
        Toronto - 81%
        Ottawa - 83%
        Montreal - 78%
        Calgary - 86%
        Vancouver - 88%
        National Total - 85%

    -   Canadians who agree with the statement, 'Owning a home provides a
        greater sense of emotional well-being and security'.
        Toronto - 83%
        Ottawa - 81%
        Montreal - 81%
        Calgary - 84%
        Vancouver - 87%
        National Total - 84%

    -   Canadians who feel the value of owning a home goes beyond the
        financial value.
        Toronto - 80%
        Ottawa - 83%
        Montreal - 74%
        Calgary - 87%
        Vancouver - 89%
        National Total - 84%

    -   Canadians who consider a house/condo they own more of a 'home' than a
        house/apartment they rent.
        Toronto - 77%
        Ottawa - 80%
        Montreal - 81%
        Calgary - 85%
        Vancouver - 87%
        National Total - 80%

    -   Canadians who say owning a home makes them feel more personally
        fulfilled.
        Toronto - 77%
        Ottawa - 82%
        Montreal - 71%
        Calgary - 84%
        Vancouver - 88%
        National Total - 80%

    The complete Genworth Financial Canada First-Time Homebuyer's Monitor is
available at www.genworth.ca.
    





For further information:

For further information: or to arrange interviews: Anita DiPaolo-Booth,
Genworth Financial Canada, Strategic Marketing Leader, (905) 287-5394 or
anita.dipaolobooth@genworth.com


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890