Gentlemen, start your Mos



    Movember changes the face of men's health

    VANCOUVER, Nov. 1 /CNW/ - The month of Movember starts today. This
Movember (the month formerly known as November), men have the chance to
release their inner rock star and relive the 70s by growing a moustache or
'Mo' (Aussie slang), to raise awareness and funds for the fight against
prostate cancer. Separating the men from the boys and leaders from the pack, a
mo grown in November is now a proud sign of Canada's coolest new male health
fundraising campaign: Movember.
    Movember, which was founded in Australia, officially kicked off its
inaugural year in Canada today with a mass "shave-off" on the steps of the
Vancouver Art Gallery. A few lucky men enjoyed their final shave from a
bona-fide barber surrounded by their Mo Bros and cheered on by their Mo
Sistas. These participants (and other registered Mo Bros) now have the rest of
the month to grow and groom a moustache, handle bars, lamb chops or a soul
patch while raising money and awareness for prostate cancer research. Men
become Mo Bros by visiting www.movember.com and registering on their own or
with a team.
    "Movember aims to make male health fun by putting the 'Mo' back on the
face of Canadian men and, in the process, raise funds for prostate cancer
research," says Adam Garone, Movember co-founder and North American Operations
Director. "Movember is a great way for guys to give a mo a go, indulge in some
male bonding, have a laugh, and do something positive to fight prostate cancer
at the same time."
    "Movember is a new and fun approach to raising funds and awareness," says
John Blanchard, President/CEO of the Prostate Cancer Research Foundation of
Canada. "Rather than make a simple donation or register for a run, Mo Bros are
donating their face for an entire month. Everywhere they go, they'll be
talking about their mo, about this exciting campaign, and about prostate
cancer."
    Why become a Mo Bro or Mo Sista? Prostate cancer is the most common
cancer in men. One in eight Canadian men will be diagnosed in their lifetime,
including about 22,300 men in 2007. The disease kills 4,300(1) Canadian men
each year, making it the number one cancer threat to men in Canada. Movember
is set to bring much needed attention to this serious disease, particularly
among males age 25 to 40.

    (1) http://www.prostatecancer.ca/english/about_us/

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/




For further information:

For further information: or to arrange an interview with local Mo Bro
and spokesperson Alan Bedingfield, please contact Vanessa Grahame
(Vanessa@smak.ca and (604) 677-1851). Photos are available upon request and at
www.newswire.ca

Organization Profile

PROSTATE CANCER RESEARCH FOUNDATION OF CANADA

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