Gennum First to Drive 3Gb/s HD-SDI Over Optical



    Industry's First 3Gb/s Optical Modules Deliver Significant Cost, Power
and Area Reductions

    AMSTERDAM, NETHERLANDS, September 6 /CNW/ - (IBC 2007) - Achieving a key
milestone for the video broadcast industry, Gennum Corporation (TSX:GND)
announced availability of the industry's first 3Gb/s optical modules. Gennum's
dual transmitter and dual receiver optical modules meet the new Society of
Motion Picture and Television Engineers (SMPTE) 3Gb/s SDI standard, which
enables broadcast equipment manufacturers to achieve a data rate of 3Gb/s over
a single optical serial link. The optical modules will be demonstrated at
Gennum's booth at the International Broadcaster's Convention (Booth 10.119)
being held this week in Amsterdam, along with a variety of other 3Gb/s
solutions from Gennum.

    "Moving to an optical solution that supports the new SMPTE standard is
very compelling for our video broadcast equipment customers," said Gary
Beauchamp, Senior Vice President and General Manager, Optical Products
Division for Gennum. "The ability to move 1080p50/60 video, HD 4:4:4 video and
HD 12 bit video formats over a single serial link--vs. dual link which is
available today--is a key step forward in cost, power and area reductions."

    Gennum has worked closely with customers and the SMPTE standard to ensure
that the optical modules robustly handle the pathological signals present in
SD-SDI, HD-SDI and 3G-SDI. Specific applications that can leverage Gennum's
new 3Gb/s optical modules include cameras, routers, monitors, video production
switchers and distribution amplifiers.

    3Gb/s Optical Modules Provide Unprecedented Performance in SFP Package

    Gennum's new GO2922 3Gb/s dual transmitter and GO2920 3Gb/s dual receiver
are available in a pluggable hot swappable industry standard SFP (small form
pluggable) package. A designer, for example, can create a board with one
standard cage, which can be populated with optical modules as needed, when
needed. Because the modules are pluggable they can be populated or replaced in
the field. This flexibility helps equipment makers avoid the increase in
inventory associated with keeping extra units in stock and allows end users to
postpone the expense of the optical module until it is needed.

    The GO2922 is a dual channel optical transmitter module designed to
transmit optical serial digital signals as defined in SMPTE 297-2006. The
GO2922 supports SD-SDI, HD-SDI and 3G-SDI and contains two independent 1310nm
transmitters.

    The GO2920 is a dual channel optical receiver module designed to receive
optical serial digital signals and convert the optical signals to electrical
serial digital signals as defined in SMPTE 297-2006. The GO2920 supports
SD-SDI, HD-SDI and 3G-SDI and contains two independent optical receivers.

    Availability

    The GO2922 3Gb/s dual transmitter and GO2920 3Gb/s dual receiver are
available now.

    About Gennum's Video Timing and Transport Offerings

    Gennum offers a broad portfolio of semiconductor solutions for the video
equipment industry, including equalizers, cable drivers, reclockers,
serializers, deserializers, clock generators and cleaners and embedded audio
IP. The company was awarded a Technical Emmy(R) Award at CES 2007 for its SDI
technology, which allows TV studios to transmit uncompressed, unencrypted
digital signals within a studio's production facilities.

    About Gennum

    Gennum Corporation (TSX: GND) is a leading designer and manufacturer of
semiconductor solutions for the global video, data communications and audio
markets. A winner of a Technical Emmy(R) award for advances in high definition
(HD) broadcasting, Gennum's broad portfolio of products and technologies
include image processors, video timing and transport products, ICs for optical
transceivers, backplane interconnects and low power digital signal processing
(DSP) solutions. Gennum is headquartered in Burlington, Canada, and has global
design, research and development and sales offices in Canada, Japan, Korea,
Taiwan and the United Kingdom. www.gennum.com

    Gennum, the Gennum logo are registered trademarks of Gennum Corporation.
All other product or service names are the property of their respective
owners. Gennum Corporation, 2007.




For further information:

For further information: Gennum Corporation Robin Vaitonis, 905-632-2999
x2110 Fax: 905-632-2055 Email: vaitonis@gennum.com www.gennum.com or Orr &
Company Joany Draeger, 650-365-3395 Email: joany@orr-co.com

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GENNUM CORPORATION

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