Gennum Enables New Category of Consumer HD Connectivity



    New Solution Provides Full Rate HDMI Performance up to 100 Meters

    DENVER, September 5 /CNW/ - Enabling full rate performance for HDMI at
distances up to 100 meters, Gennum Corporation's (TSX:GND) new multimedia
connectivity solution delivers the highest performance, longest reach HDMI/DVI
multimedia interface currently available to the consumer market. Gennum's new
high-performance solution enables consumer confidence that disparate
multimedia products will connect and stream multimedia at the highest
specifications available today at distances previously unattainable in a
single cable. This unprecedented capability will be demonstrated in multiple
locations at this week's CEDIA EXPO 2007, being held in Denver, Colorado.

    The new solution announced today reflects Gennum's increased focus on
delivering high-performance mixed-signal and analog solutions that serve the
consumer market. Targeting high-rate HDMI applications, the
semiconductor-based solution is comprised of a transmitter and a receiver and
enables consumer, business and industrial applications to stream HDMI content,
via low-cost cable, at distances an order of magnitude greater than cables
available today. As important, the new solution supports current and legacy
versions of HDMI, including 1.1, 1.2 and 1.3, enabling backward compatibility
with existing equipment.

    "This solution represents a significant achievement in cost-effective,
high-performance consumer multimedia connectivity and underscores Gennum's
commitment to high quality connectivity solutions for consumers," said Martin
Rofheart, Senior Vice President and General Manager of Gennum's Analog and
Mixed Signal Division. "As HD consumer products continue to penetrate the
market, consumers are demanding the cables that connect these devices not
degrade the end-user experience irrespective of how close or far these devices
are from one another. Gennum's solution is unique in that we can offer cable
manufacturers a cost-effective solution that addresses this consumer demand."

    Industry Support for High Performance, Long Reach HD Multimedia Interface
Solutions

    With strong industry support for its solution, Gennum announced it has
been adopted by Belden, a leading manufacturer of cable solutions, in its
HD5000 series HDMI cables. The combination of Gennum's connectivity solution
and Belden's cable manufacturing expertise delivers products that deliver
guaranteed HDMI cable performance and provide consumers with the confidence
that various multimedia products will connect and stream content at the
highest specifications.

    "Gennum's technology will allow us to give buyers a unique option when
buying HDMI cables for business, industrial and residential multimedia
applications," said Marc Stringer, Market Manager for AV Products of Belden.
"Currently customers buy HDMI cables based mostly on price and just assume
performance is the same. However, as consumers upgrade their products to HD
DVD and use the new HDMI 1.3 interface they find many cables cannot support
the full rates used in these HD applications. They also find that the longer a
cable is, the worse its performance. The Gennum solution addresses this issue
by providing the full bandwidth requirement of HDMI 1.3 at distances up to
100m with a single active integrated cable solution."

    Additionally, Gennum announced Gefen Inc., a global provider of
audio/video solutions, is leveraging Gennum's solution in its new VGA to HDMI
Extender. This extender uses Gennum's solution to enable pre-installed VGA
cabling to be repurposed when upgrading A/V systems to HDMI or DVI
connectivity. It carries the HDMI signal over standard VGA cabling, offering a
VGA input/HDMI output system perfect for upgrading systems with in-conduit
cabling. It extends both audio and video signals up to 100 feet while
supporting next generation HDMI 1.3 formats.

    "Gennum has delivered an innovative technology that opens up a range of
possibilities in the custom install and consumer home theater markets," said
Hagai Gefen, President and CEO of Gefen Inc. "With the Gefen VGA to HDMI
Extender, our customers can easily upgrade their A/V multimedia systems with
analog VGA connections to HDMI or DVI using a simple and cost-effective
interface."

    Both product offerings from Belden and Gefen enable full rate (10.2 Gb/s)
consumer multimedia connectivity over extended distances at prices competitive
with existing solutions. This capability brings consumers a new level of
connectivity options, dramatically impacting the overall user experience and
cost of high-performance multimedia systems.

    Leveraging SDI Technology Leadership

    Gennum leveraged its Emmy(R) award winning SDI technology and more than
16 years of experience as a market leader in delivering studio quality HD
signals over long distances to create this solution. Supporting the full suite
of HDMI 1.3 features and functions including High-Bandwidth Digital Content
Protection (HDCP) for secure content protection, the new solution also is
fully compatible with single and dual-link DVI interfaces enabling a broad
range of multimedia interface solutions to be realized.

    High Performance Multimedia Connectivity Showcased at CEDIA 2007

    Gennum's solution will be demonstrated at the following locations during
the CEDIA EXPO 2007 from September 5-9 in Denver, Colorado.

    --  Belden, Booth #544

    --  Gefen, Booth #334

    --  Gennum--Demonstrations by appointment

    Multimedia Connectivity Solution and Reference Design Availability

    Gennum's new connectivity solution, comprised of the GV8500 and GV8501
chips, are available in a form-factor reference design that may be tailored to
fit a wide range of HDMI/DVI multimedia interface products and applications.

    About Gennum

    Gennum Corporation (TSX:GND) is a leading designer and manufacturer of
semiconductor solutions for the global video, data communications and audio
markets. A winner of a Technical Emmy(R) award for advances in high definition
(HD) broadcasting, Gennum's broad portfolio of products and technologies
include image processors, video timing and transport products, ICs for optical
transceivers, backplane interconnects and low power digital signal processing
(DSP) solutions. Gennum is headquartered in Burlington, Canada, and has global
design, research and development and sales offices in Canada, Japan, Korea,
Taiwan and the United Kingdom. www.gennum.com

    Emmy(R) is a registered trademark of the National Television Academy

    Gennum and the Gennum logo are registered trademarks of Gennum
Corporation. All other product or service names are the property of their
respective owners. Gennum Corporation, 2007.




For further information:

For further information: Gennum Corporation Media Contact: Robin
Vaitonis, 905-632-2999 ext. 2110 E-mail: vaitonis@gennum.com OR Orr & Company
Joany Draeger, 650-365-3395 joany@orr-co.com OR Gennum Corporation Product
Inquiry Contact: Joseph Spisak, 905-632-2999 ext. 3580 E-mail:
jspisak@gennum.com

Organization Profile

GENNUM CORPORATION

More on this organization


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890