Gennum Delivers Industry's First 120-Meter 3Gb/s Video HD and SDI Transmission Solution



    Cable Equalizer Achieves Unprecedented Performance Accelerating 3Gb/s
Deployment for Video Broadcast Applications

    AMSTERDAM, NETHERLANDS, September 6 /CNW/ - (IBC 2007) - Continuing to
drive the adoption of 3Gb/s (gigabits per second) video transport solutions,
Gennum Corporation (TSX:GND) has broken the 100-meter barrier for 3Gb/s
transmission with its new adaptive cable equalizer. The new multi-rate
equalizer achieves an unprecedented 120 meters for 3Gb/s transmission. This
enables broadcast equipment manufacturers to meet longer cable specifications
while delivering the high performance customers demand. The additional
distance is critical as the broadcast industry transitions its infrastructure
to 3Gb/s yet wants to leverage their existing cables and equipment
investments. The new equalizer is being demonstrated at Gennum's booth at the
International Broadcaster's Convention (Booth 10.119) being held this week in
Amsterdam, along with a variety of other 3Gb/s solutions from Gennum.

    "Broadcast studios are making significant investments as they convert to
3Gb/s and cabling is a huge expense," said Martin Rofheart, Senior Vice
President and General Manager, Analog and Mixed Signal Division for Gennum.
"Our new equalizer enables customers to leverage the existing cabling they
have by providing a solution that delivers the 3Gb/s and HD performance they
need at considerably longer distances."

    Equalizers are used to equalize and restore signals over co-axial cable
for applications such as digital video routers, video production switchers,
distribution amplifiers, cameras, monitors, VTRs and professional A/V systems.
Previous solutions have been unable to drive 3Gb/s data beyond 100 meters,
rendering existing cabling infrastructure ineffective. Studios have been
forced to choose between adding expensive cabling or postponing their move to
applications requiring 3Gb/s.

    GS2974B Equalizer Extends 3Gb/s Range

    Gennum's new GS2974B equalizer provides support for SMPTE (Society of
Motion Picture and Television Engineers) 424M, SMPTE 292M and SMPTE 259M. With
the GS2974B, Gennum has exceeded the 100-meter barrier for 3Gb/s transmission
enabling an easy transition for studios. In addition, the multi-rate GS2974B
extends the cable length for HD-SDI at 1.485Gb/s to 160 meters. These
innovations have been made possible through patent-pending changes to the key
blocks within the equalizer.

    Gennum Extends Comprehensive 3Gb/s Portfolio

    As the leading provider of video cable equalizers, the GS2974B extends
Gennum's current offerings for video broadcast applications, including cable
drivers, reclockers, serializers, deserializers and timing products. Gennum
has a strong history in video transport, having delivered the industry's first
HDTV transport solutions as well as driving the standards for next-generation
3Gb/s standards and unveiling the industry's first 3Gb/s transport products.

    Availability

    The GS2974B, available in a 16 QFN package, is sampling now with
production expected in the fourth quarter of 2007.

    About Gennum

    Gennum Corporation (TSX: GND) is a leading designer and manufacturer of
semiconductor solutions for the global video, data communications and audio
markets. A winner of a Technical Emmy(R) award for advances in high definition
(HD) broadcasting, Gennum's broad portfolio of products and technologies
include image processors, video timing and transport products, ICs for optical
transceivers, backplane interconnects and low power digital signal processing
(DSP) solutions. Gennum is headquartered in Burlington, Canada, and has global
design, research and development and sales offices in Canada, Japan, Korea,
Taiwan and the United Kingdom. www.gennum.com

    Emmy(R) is a registered trademark of the National Television Academy

    Gennum, the Gennum logo are registered trademarks of Gennum Corporation.
All other product or service names are the property of their respective
owners. Gennum Corporation, 2007.




For further information:

For further information: Gennum Corporation Robin Vaitonis, 905-632-2999
ext. 2110 E-mail: vaitonis@gennum.com or Orr & Company Joany Draeger,
650-365-3395 E-mail: joany@orr-co.com

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