Prize Money Raised to $100,000 (USD)!
KRONBERG, Germany, Sept. 20, 2011 /CNW/ - Braun, a member of the P&G
family of brands (NYSE: PG), today began the countdown for its
prestigious and internationally-recognised design competition - the
2012 BraunPrize. Now in its 18th edition, the 2012 BraunPrize is back
with a bang: it features an all-new theme "Genius design for a better
everyday" emphasizing the importance of industrial design and
innovative, well-designed products that improve everyday life for
consumers around the world.
The hand-selected BraunPrize jury will consist of globally renowned
design experts including Naoto Fukasawa, Jane Fulton Suri and Anne
Berger, who will reward design concepts and ideas that lead to
innovative, practical, beautiful and intuitive product solutions
tailored to everyday consumer needs - the trademarks of Braun's
influential design. Aspiring design students, professionals and
enthusiasts across the world are asked to submit their entries by March
In addition to the global design award, Braun is inaugurating a new
sustainability award which will recognize design projects with a
particularly strong focus on sustainable solutions for everyday life.
The 2012 BraunPrize will also see the establishment of national
BraunPrize winners, highlighting the very best talent in individual
countries. All winners will be announced at the BraunPrize ceremony on
September 26, 2012, in Kronberg, Germany - the total prize money for
the 2012 BraunPrize has been raised to $100,000(USD).
"The BraunPrize remains hugely important for Braun and the design
community in general. Since Erwin Braun developed the BraunPrize
competition in 1968, our aim has been to find and promote new design
talent who would continue to challenge norms, develop their own unique
perspective and forge exciting design innovations," said Professor
Oliver Grabes, Braun's Head of Design and Chairman of the BraunPrize
Jury. "From the 10 principles of the iconic Dieter Rams to inspiring
Jonathan Ives, Braun has an impressive design heritage that is founded
on beautiful, intuitive design. I'm also thrilled that the 2012
BraunPrize will again be supported and endorsed by icsid, the
International Council of Societies of Industrial Design."
Speaking about the changes being implemented to the BraunPrize in 2012,
Phil Duncan, Global Design Officer at P&G, commented: "P&G's mission is
to touch and improve the lives of more people, in more parts of the
world more completely. The Braun brand help fulfill this mission with
products of outstanding industrial design and through the famous
BraunPrize. In evolving the award further, we want to ensure the
BraunPrize not only provides a showcase for those design students and
professionals who want to pursue a career in design, but that it also
encourages design enthusiasts outside of an academic or professional
context to enter. This competition isn't just about nurturing and
fostering talent, it's also about opening up the accessibility of
design to more people around the world."
Design hopefuls have until March 31, 2012, to submit their product
concepts to Braun in the form of sketches, images, technical drawings,
movies, animations and a project description. Participants must
register online at http://www.braunprize.com, the product concepts can be uploaded through the online registration
process or can be mailed on a digital data medium to: BraunPrize, Braun
GmbH, Frankfurter Strasse 145, 61476 Kronberg, Germany.
For further information on the BraunPrize please visit http://www.braunprize.com.
Notes to editors:
About the BraunPrize
Established in 1968, the BraunPrize was Germany's first international
competition to promote the work of young designers, highlight the
importance of industrial design and promote innovative product ideas
across the world. Please visit http://www.braunprize.com for the latest news and in-depth information about the BraunPrize.
Braun, a subsidiary of Procter & Gamble founded in Germany in 1921,
manufactures a wide variety of small domestic appliances that marry
innovation, reliability and creative design. These range from electric
shavers and beauty products to household appliances. Braun products
enjoy worldwide distribution. Please visit http://www.braun.com for the latest news and in-depth information about the Braun brand.
About Procter & Gamble (NYSE: PG)
P&G touches and improves the lives of about 4.4 billion people around
the world with its portfolio of trusted, quality brands. The Company's
leadership brands include Pampers(R), Tide(R), Ariel(R), Always(R),
Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Fairy(R),
Gain(R), Pringles(R), Charmin(R), Downy(R), Lenor(R), Iams(R),
Crest(R), Oral-B(R), Duracell(R), Olay(R), Head & Shoulders(R),
Wella(R), Gillette(R), Braun(R), Fusion(R), Ace(R), Febreze(R), and
Ambi Pur(R). With operations in about 80 countries, P&G brands are
available in more than 180 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
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