GenieKnows.com Games search engine gets tune up with version 1.1



    Offers Search Users Cleaner Indexes, Better Detection and Processing of
    Web Spam, and Significantly Improved Ranking

    HALIFAX, Oct. 10 /CNW/ - GenieKnows.com, a privately held, Halifax-based
search company part of IT Interactive Services Inc., has launched version 1.1
of its Games search engine. Version 1.1 of the Games search engine offers
users a cleaner, more relevant and better focused alternative online
destination to find information contained within the Games sector. "The
release of GenieKnowsGames.com's version 1.1 of our games vertical search is a
great achievement in today's competitive search industry," said
Barbara Manning, president and chief executive officer, GenieKnows.com. "In
just a few short months we've dramatically improved our Games search
technology, allowing users to access a smarter and more focused version of
search while avoiding the clutter that appears in other search engine
results."
    "The major features of this version 1.1 release include a much larger and
refreshed index which has increased the search result coverage and additional
blogs and news feeds" said Manning.
    GenieKnows.com's vertical search products gives users the ability to
condense their search results within the Games, Health and Local markets,
without the need to visit multiple websites to source information. The launch
of version 1.1 provides GenieKnows.com advertisers with the ability to buy
precisely targeted ads related to these verticals and to increase the
propensity for positive ROI from online advertising campaigns.

    About GenieKnows.com
    --------------------

    GenieKnows.com is a division of IT Interactive Services Inc., a privately
held, Canadian Internet technology incorporation based in Halifax,
Nova Scotia, incorporated in 1999. IT Interactive Services is a leading
developer and provider of performance-based marketing services for the
Internet. The Company's primary focus is to narrow the field with niche
focused search platforms that provide users with targeted and relevant web
results.
    IT Interactive Services' brands, including GenieKnows.com,
GenieLocal.com, GenieKnowsGames.com, GenieKnowsHealth.com and GenieKnows.co.uk
have become widely known and respected, offering users relevant search
results.




For further information:

For further information: Mark Harper, VP Strategic Relations, IT
Interactive Services Inc., (902) 431-4847 ext. 111, media@genieknows.com

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