GenieKnows Announces Release of GenieKnows Local Search Engine version 1.5.2



    Latest local search engine release includes landmark searching, tactile
    map zooming, and expanded social networking functionality.

    HALIFAX, July 23 /CNW/ - GenieKnows today announced the latest release of
its local search engine, GenieKnows Local Search version 1.5.2
(http://local.genieknows.com). This major release features improved Landmark
Searching, which provides users with additional search functionality by
allowing them to search for geographical landmarks by name in the United
States and Canada.
    Also featured in GenieKnows Local Search v. 1.5.2 is a new Tactile Map
Zoom function, which offers users uniquely tactile map searching experience by
allowing them to zoom in on-the-fly by holding the shift key while dragging a
box with their mouse around the area in which they would like to zoom. After
redefining the map using the Tactile Map Zoom function, subsequent searches
will produce results limited to the newly-defined area.
    In addition, this latest release of GenieKnows Local Search presents an
expanded Bookmark & Share Widget, which supports a much larger list of social
networking and bookmarking sites, including Favorites, Delicious, Google
Bookmarks, Digg, MySpace, Facebook, Furl, Yahoo MyWeb, StumbleUpon, Reddit,
Newsvine, Live, Technorati, Twitter, Yahoo Bookmarks, myAOL, Ask, Fark,
Slashdot, Propeller (Netscape), Mixx, Multiply, Simpy, Blogmarks, Diigo, Faves
(Bluedot), Spurl, Link-a-Gogo, Mister Wong, FeedMeLinks, Backflip, Magnolia,
Seganlo, and Netvous.

    About GenieKnows Local Search

    Launched in March 2008, GenieKnows Local Search includes detailed mapping
and up-to-date business listings of all of the United States and Canada, and
combines people-friendly search functionality with unique and useful features
that offer people a new and intuitive way to search locally.
    To alleviate the hassle of complicated and inaccurate querying,
GenieKnows Local Search highlights a free-form search box, which gives users
the flexibility to submit queries for locations, landmarks, addresses, zip
codes (U.S.) and postal codes (Canada), businesses and business categories
using a single search box. Alternative locations and alternative spellings
suggestions are also available to help users find what they are looking for.
    The GenieKnows Local Search map was designed to help users navigate with
ease, as well as help them to learn information and make decisions about
geographic areas, locations, and businesses. GenieKnows Local Search
prominently displays its proprietary, interactive, easy-to-read map with
extensive data, pin-pointed results, business information, and highlighting of
major streets and highways. The interface also integrates current weather
information about target cities.
    An innovative zone-based navigation displays the number of search results
present in a specific region, allowing users to compare zones of various sizes
and locations within a 20 mile radius - as large as entire geographic regions
such counties or cities, and as granular as neighborhoods or city blocks -
based on business or search result density. Mini-map navigation is always
available to provide users the bigger picture of regional context.
    "With the other local search sites, I could never tell how many results I
was getting in my regions or neighborhoods of interest," says Tony
Abou-Assaleh, Director of Research and Development at IT Interactive Services.
"The counts provided were always approximate and you could typically only
access a small subset of them. We resolved this issue on GenieKnows Local by
displaying zones and an accurate count of results in each zone. You can use
the on-map zone navigation to quickly zoom on results in your area of
interest."
    Connecting its search results to its map, GenieKnows Local searchers can
browse all search results both on the map and listed using the GenieKnows
Local search algorithm, either alphabetically by name or street. Users can
also toggle between several map views to identify search results, business
details, and other information visually on the map.
    As a means of empowering local searchers with information about the
region, businesses and amenities around their queried search location,
GenieKnows Local gives users the option to drill down into a specific zone
with the Search Nearby feature, which allows users to search the visible maps
for other businesses or locations, or search the neighborhood for other
categories of businesses nearby. Users can also use the Related Categories
tool to browse complementary businesses and services in the area.
    In order to maintain the most accurate data, fully customizable business
listings permit business owners to include and update contact, product and
service information, including address, phone number, web site URL, email,
business description, service specialties, brand and products offered, hours
of operation, payment accepted, languages spoken, professional associations,
certifications, related websites and more.

    Try a search using GenieKnows Local:
http://local.genieknows.com/directory/canada/nova-scotia/halifax/legal-&-finan
cial-services/banking/

    About GenieKnows

    GenieKnows connects search technology, community and content by
developing niche-specific portals tailored for distinct searching communities,
delivering a focused, useful and rewarding search experience. GenieKnows also
empowers a broad distribution network for advertisers, helping businesses
connect with consumers and grow their bottom line by conveying meaningful,
revenue-generating search results. As the world enters a dynamic new era in
Internet technology and online marketing, GenieKnows' industry-leading search
technology continues to provide innovative products and solutions to meet the
ever-changing needs of the IT industry. GenieKnows is a division of IT
Interactive Services Inc. For more information, visit www.GenieKnows.com.




For further information:

For further information: Mark Harper, Media@GenieKnows.com, + (902)
431-4847 ext.111

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