Generation5 Partners with RealNet Canada Inc. to Provide Retailers with Site Analysis Advantages



    Retailers Get New Source of Advanced, Accurate and Reliable Data on $94
    Billion of New Home Growth

    TORONTO, Sept. 17 /CNW/ - Today Generation5 Inc., the leader in North
American customer intelligence, announced a partnership with RealNet Canada
Inc. to provide RealNet's information on new homes to its Canadian
geo-demographic intelligence customers.
    "We are excited to be able to provide a more comprehensive offering" said
Generation5 CEO Milorad Krneta. "By partnering with RealNet we'll be able
provide our customers with insight into who's moving where in the dynamic
Canadian market... well before their houses have even been built."
    RealNet's NewHomes Locator revolutionizes the way retailers make real
estate and new business investment decisions by providing them with accurate
data on new home developments. The service customizes RealNet's new home
market intelligence, used extensively by the home building industry for use in
a GIS environment used by most retailers. By coupling RealNet's new home
market information with Generation5's prediction engine, retailers will be
able to see who's likely to move into new homes and better quantify their
market opportunity.
    "New home developments in suburban and intensifying areas are constantly
creating both opportunities and challenges for retailers" said RealNet
President George Carras. "RealNet is the official source of information to the
home building industry. This creative initiative will help RealNet further
assist retailers in making better decisions by leveraging RealNet's detailed,
proprietary information on over 322,000 new homes totaling over 547 million
square feet or $94 Billion".
    The two firms will be hosting a breakfast seminar to discuss the
opportunities on Wednesday, September 26th at Ryerson University.

    About Generation5

    Generation5(C) provides the most precise consumer intelligence in North
America, helping marketers achieve more effective targeted marketing and brand
management. Generation5 makes it easy for marketers to turn insight into
action by producing accurate predictions of consumer behavior for every
household, postal code and ZIP+4. As a result, they are able to directly
target customers through direct mail and trade promotion, driving dramatically
higher response rates and sales. Generation5 customers include leading brands
like Citibank, TJX, Kraft and Rogers. For more information, visit
www.generation5.ca.

    About RealNet Canada Inc.

    RealNet Canada Inc. is the leading real estate information services
company in Canada. Founded in 1995, the company's core information product,
RealInfo(TM) provides coverage in both the commercial real estate investment
and residential development markets, powering the decisions of firms involved
in approximately 70% of the market activity. RealNet Canada Inc. is the
Official Source of Information for the Calgary Region Home Builders
Association and BILD (formerly the Greater Toronto Home Builders'
Association). For more information, visit www.realnet.ca.





For further information:

For further information: John Buten, VP, Marketing, Generation5,
Telephone: (416) 441-6800 x276, john.buten@generation5.ca; George M. Carras,
P.Eng., President, RealNet Canada Inc., Telephone: (416) 596-7676 x223,
gcarras@realnet.ca

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