Performance and Environmental News Boosts Quality of Coverage for GM and
CHICAGO, Oct. 25 /CNW/ -- General Motors Corp. (NYSE: GM) benefited the
most from the nation's leading media during the third quarter of 2007,
according to the Delahaye Index, Cision's quarterly assessment of how news
coverage reflects and helps shape the corporate reputations of America's 100
largest companies. The Index is conducted by Cision, (www.us.cision.com), a
leading provider of business and communication intelligence for public
relations and marketing professionals.
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Capping a high volume of favorable news in the third quarter, GM
announced second quarter profits and an historic contract agreement with the
United Auto Workers. GM received positive environmental coverage for the
marketing of its Saturn Vue, a small SUV that is available in 'mid-hybrid'
form and its plans to manufacture the Chevrolet Volt electric car by 2010.
Microsoft Corp. (Nasdaq: MSFT) secured second place with news of upward
economic performance, record sales of its Xbox game, Halo 3, and a reported
possible investment in Facebook. News Corp. (NYSE: NWS) remained in third
place with high-profile news coverage of its $5 billion bid for Dow Jones &
Company Inc. (NYSE: DJ), the owner of The Wall Street Journal.
Ford Motor Company (NYSE: F) advanced 20 places to fourth place with
positive media attention on environmental issues and product coverage as well
as favorable financial coverage from its second quarter earnings report.
Ford's fourth place ranking this quarter marks its ascent from 97th place in
the fourth quarter of 2006.
Favorable coverage continued for Intel Corp. (Nasdaq: INTC), putting it
in fifth place on news of a 44 percent profit surge and an eight percent rise
in second quarter revenue. Positive media attention in the second quarter also
benefited Wal-Mart Stores Inc. (NYSE: WMT), advancing the company eight spots
to sixth place with the announcement of a stronger-than-expected gain in June
sales and the expansion of its $4 prescription drug program.
The Index third quarter results also revealed that The Walt Disney
Company (NYSE: DIS) moved up to seventh place buoyed by the favorable coverage
for the television show, High School Musical 2, which set a basic cable
ratings record. Disney also received positive media attention upon acquiring a
subscription Web site aimed at pre-teens, Club Penguin. And, in response to
high-profile toy industry recalls, Disney announced plans to independently
test toys for lead paint to ensure products meet safety standards.
"This quarter's Index results are reflective of America's generally
upbeat business environment, and the proliferation of favorable news coverage
about environmentally-friendly products and services," stated Steve Newman,
Cision's CEO of North America. "Most businesses today want an emphasis on what
they produce and sell; for them media coverage is a vehicle to communicate
these environmental messages to customers."
Positive financial news in the third quarter also benefited The Boeing
Company (NYSE: BA) in eighth place, as the company reported strong financial
results with a 27 percent boost in second quarter earnings that beat Wall
Street projections. Meanwhile, its revenue grew 8 percent.
Verizon Communications (NYSE: VZ) in ninth place, gained favorable
coverage with news of subscriber growth for its FiOS TV service and announced
that it would buy Rural Cellular to help cut roaming expenses and other
operating costs. Beating Wall Street forecasts, International Business
Machines Corp. (NYSE: IBM) landed in tenth place as the company reported its
strongest underlying growth in more than six years.
2007 Q3 Index: Top Ten Companies:
1. General Motors
3. News Corp.
4. Ford Motor Company
6. Wal-Mart Stores, Inc.
7. The Walt Disney Company
9. Verizon 10. IBM
Methodology of the 2007 Delahaye Index: The 2007 Delahaye Index includes
analysis of different print and internet news items to measure the reputations
of the top 100 U.S. companies in the media. Cision, formerly known as
Delahaye, begins by gathering news from America's most prominent national
dailies, top business and news magazines ranging from the New York Times and
The Wall Street Journal to Fortune and Forbes. Each company is assigned a
score based on how many positive and negative reputation-driving attributes
are found within each story. These attributes are classified into five
dimensions: stakeholder relations, financial management, products and
services, organizational integrity and organizational strength.
About Cision AB:
Cision AB (www.cision.com), is a global industry leader in business and
communication intelligence. The firm provides media research, distribution,
monitoring and communication evaluation, as well as target group
identification and distribution of information for PR and IR purposes. Cision
AB has annual revenue of SEK 1.9 billion, and has around 2,700 employees in
Canada, China, Denmark, Finland, Germany, Hong Kong, the Netherlands, Norway,
Portugal, Singapore, Sweden, Lithuania, United Kingdom, and the United States.
For further information:
For further information: Mary Durkin, Vice President of Corporate
Communications for Cision, North America, +1-212-812-3460,
email@example.com Web Site: http://www.us.cision.com