GE Digital Cameras Now on Shelves at The Bon-Ton Stores



    TORRANCE, CALIF., October 26 /CNW/ - General Imaging, the worldwide
exclusive licensee for GE digital cameras, has announced the addition of The
Bon-Ton Stores, Inc. to the list of retailers carrying its products.

    The Bon-Ton Stores, Inc., is now selling the GE A730 model at 263 of its
stores that carry Home assortments in the Northeast, Midwest and upper Great
Plains. In addition, the G1 model is available at the company's websites.
Bon-Ton's e-commerce business is accessible at www.bonton.com and through the
websites of the company's six other nameplates: Bergner's, Boston Store,
Carson Pirie Scott, Elder-Beerman, Herberger's and Younkers.

    "Bon-Ton gives us a great retail partner in a very important part of the
country," said Hiroshi "Hugh" Komiya, chairman and CEO of General Imaging.
"We're excited about adding such a high-level retailer to our team."

    "Bon-Ton helps put us in front of more consumers in key markets," said
Rene Buhay, General Imaging's senior vice president of sales and marketing for
the Americas. "This is a great opportunity for us to further extend our
brand."

    "We are pleased to offer our customers the quality that GE brings to the
digital camera category, which is consistent with our corporate strategy of
offering our customers better merchandise," said Jeremiah Carpenter, buyer of
electronics/tech for The Bon-Ton Stores, Inc. "In addition to the one style we
carry in our stores, we will have two GE cameras on our website. I believe
General Imaging will be a long-term partner for Bon-Ton."

    All GE cameras boast sleek and intuitive design, as well as an array of
popular, advanced functions as standard features, including face detection,
image stabilization, red-eye removal, 1600 ISO sensitivity, and panorama
stitching - all of which are embedded in the camera. Panorama stitching is
proving to be an especially popular feature, allowing the user to join three
images together seamlessly to take in landscapes and other wide vistas.

    GE cameras also offer movie mode, continuous-shot mode, and a variety of
special scene modes - all at prices far less than many of their competitors.

    The GE A730 includes features one would expect from a much more expensive
camera, including 7 megapixels of resolution, a 3x zoom, and a 2.5-inch LCD
screen. The G1 offers 7 megapixels, a 3x zoom and a 2.5-inch screen as well,
but its drawing card is its ease of handling and pocket-friendly dimensions (3
5/8 inches wide x 2 1/2 inches high).

    About General Imaging

    An independent new company based in Torrance, Calif., General Imaging
unveiled eight cameras on March 8 during PMA 07, the leading industry
photographic trade show in Las Vegas. More information about the A730 and the
entire line of GE cameras is available at www.ge.com/digitalcameras.

    About The Bon-Ton Stores, Inc.

    The Bon-Ton Stores, Inc. operates 280 stores, including ten furniture
galleries, in 23 states in the Northeast, Midwest and upper Great Plains under
the Bon-Ton, Bergner's, Boston Store, Carson Pirie Scott, Elder-Beerman,
Herberger's and Younkers nameplates and, under the Parisian nameplate, three
stores in the Detroit, Michigan area. The stores offer a broad assortment of
brand-name fashion apparel and accessories for women, men and children, as
well as cosmetics and home furnishings. For further information, please visit
the investor relations section of the Company's website at
http://investors.bonton.com.




For further information:

For further information: for General Imaging West Coast: Jon Schmid,
619-200-7257 jschmid@newwestagency.com or East Coast: Cary Willis,
502-891-2550 cwillis@newwestagency.com

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