GE Digital Cameras, HSN Team up to Fight Breast Cancer




    Sales to Benefit Susan G. Komen for the Cure

    TORRANCE, CALIF., October 3 /CNW/ - General Imaging, the worldwide
exclusive licensee for GE digital cameras, has announced a partnership with
multichannel retailer HSN that will let consumers join in their effort to
fight for breast cancer.

    HSN will offer a limited-edition GE camera during October, which is
National Breast Cancer Awareness Month. A permanent pink ribbon adorns the
highly polished aluminum face of the camera to signify General Imaging's
commitment to the fight against breast cancer. The GE H855 will be offered
exclusively by HSN during an Oct. 20 broadcast - and also online at
www.hsn.com.

    For every unit sold, HSN will donate a portion of proceeds to Susan G.
Komen for the Cure, one of the leading organizations fighting breast cancer
and promoting awareness of the disease.

    Available in either hot metallic pink or elegant black, the H855 is a
special-edition version of GE's popular E850, offering 8 megapixels of
resolution, a 3-inch LCD screen, 5X zoom and a 28-mm equivalent wide-angle
lens.

    In an HSN exclusive, the H855 will come with a sleek black carrying case,
as well as an exclusive software package from ArcSoft, including
PrintCreations Greeting Card, PrintCreations Scrapbook, CD & DVD LabelMaker,
DVD SlideShow, and PhotoImpression.

    "We are very honored to be back on HSN again, because we've had great
success there," said Hiroshi "Hugh" Komiya, Chairman & CEO of General Imaging.
"We are also honored to play a role in finding a cure for such a devastating
disease as breast cancer."

    "It's exciting to think that, the more cameras we sell, the greater our
contribution will be," said Rene Buhay, General Imaging's Senior Vice
President of Sales and Marketing for the Americas. "We hope that everyone
whose life has been touched by cancer and who happens to be in the market for
a digital camera will consider the H855."

    The Oct. 20 engagement will mark the third time that GE digital cameras
have appeared on HSN. The May 1 appearance of the ultra-compact G1 served as
the worldwide retail launch of GE digital cameras. GE's 10-megapixel E1040
went on sale at HSN on July 22.

    "The G1 and the E1040 went over big on HSN, and the H855 should really
connect with our viewers," said Sandy Conrad, Senior Vice President,
Merchandising with HSN. "Not only are these cameras a great buy, they're also
helping a worthy cause."

    All GE cameras offer such advanced features as panorama stitching, face
detection, red-eye removal, image stabilization and ISO 1600 sensitivity.
These features are all embedded in the camera, meaning no additional software
is needed. GE cameras also offer movie mode, continuous-shot mode, and a
variety of special scene modes - all at prices far less than many of their
competitors.

    HSN reaches 89 million U.S. households through TV and is the
fourth-largest cable network in the U.S. Its partners' products are also
available online at www.hsn.com.

    An independent new company based in Torrance, Calif., General Imaging
unveiled eight cameras on March 8 during PMA 07, the leading industry
photographic trade show in Las Vegas. More information on the H855 and the
rest of the GE digital camera line is available at www.ge.com/digitalcameras.

    MULTIMEDIA AVAILABLE:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5509434




For further information:

For further information: For General Imaging West Coast: Jon Schmid,
619-200-7257 jschmid@newwestagency.com or East Coast: Cary B. Willis,
502-891-2550 cwillis@newwestagency.com

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