GE Canada and Bordeaux Developments Partner to bring first ecomagination Homebuilder Program to Canada - Harmony in Rocky View Alberta



    CALGARY, Sept. 18 /CNW/ - GE Canada and Bordeaux Developments today
announced the signing of the first GE ecomagination Home Builder program in
Canada. The proposed 1750+ acre Harmony project located in the Municipal
District of Rocky View, west of the City of Calgary, will incorporate
sustainable development practices including leading edge environmental
initiatives designed to promote healthy life styles and smart land use.
    The family of Bill and Harriette Copithorne have partnered with Bordeaux
Developments to ensure that the history of the region is respected, while
making a positive sustainable contribution to the Municipal District of Rocky
View.
    "Harmony embraces environmental sustainability. Its unique
characteristics will improve the quality of life for residents while
minimizing the impact on the environment. Partnering with GE ecomagination
Homebuilders program brings together an exciting portfolio of innovative and
imaginative solutions to address environmental concerns", notes Birol Fisekci,
President and CEO of Bordeaux Development Corporation.
    GE launched the ecomagination Homebuilder Program in June, 2007. Harmony
is the first ecomagination Homebuilder program outside the United States.
    "We are delighted to launch the ecomagination Homebuilder program in
Canada with an exceptional partner such as Bordeaux. Residents of Harmony will
enjoy the benefit of lower utility costs as well as knowing they are living
and working in one of the country's most sustainable communities", notes Elyse
Allan, President and CEO of GE Canada.
    The ecomagination Homebuilder program enables homeowners to view and
interact with their indoor environments in a new way. The program simplifies
the building of new homes with dramatically reduced energy usage, indoor water
consumption and greenhouse gas emissions. Homebuyers will be able to track
their use of energy and water via the new GE SmartCommand Dashboard. Harmony
will also feature advanced GE lighting products and Energy Star appliances.
    The project's infrastructure plan will incorporate leading technologies
for conservation, in particular water reuse and management. Advisors on the
conceptual approaches to Harmony are industry specialists, and Alberta
WaterSMART.

    GE is Imagination at Work - a diversified technology, media and financial
services company focused on solving some of the world's toughest problems.
With products and services ranging from aircraft engines, power generation,
water processing and security technology to medical imaging, business and
consumer financing, media content and advanced materials, GE serves customers
in more than 100 countries and employs more than 300,000 people worldwide. In
Canada, GE has 10,000 employees, 15 major manufacturing plants and 150 sales
and service locations across the country. www.ge.com, www.ecomagination.com

    Bordeaux Developments Corporation is an integrated land and housing
company with a core philosophy to improve the quality of life. Bordeaux has
recently become the first company in its industry to engage in an ownership
program that provides for ownership by all of its employees. Bordeaux has 75
employees, with its housing divisions Baywest Homes and Vintage Fine Homes,
delivering over 250 homes per year to the Calgary area.
www.bordeauxdevelopments.com.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/




For further information:

For further information: Media Contact: Kim Warburton, Communication &
Public Relations Leader, Kim.Warburton@ge.com, Mobile: (416) 561-8316;
Bordeaux Contact: Birol Fisekci, President and C.E.O,
Birol@bordeauxdevelopments.com, Mobile: (403) 998-7053

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