Gap partners with Council of Fashion Designers of America and Vogue to introduce Gap Design Editions



    Emerging American designers Doo-Ri Chung (DOO.RI), Kate and Laura
    Mulleavy (RODARTE) and Thakoon Panichgul (THAKOON) create a limited
    edition collection inspired by the classic Gap white shirt

    SAN FRANCISCO, April 5 /CNW/ - On April 17, Gap will introduce a new
limited edition collection for women, designed exclusively for Gap by Doo.Ri,
Rodarte and Thakoon - three of the most celebrated, emerging American design
labels in the industry today. The collection, named Gap Design Editions, is
part of Gap's recently announced partnership with the CFDA/Vogue Fashion Fund
(CVFF), an initiative established to support and encourage new American design
talent.
    "Gap has a rich history of celebrating creativity and offering consumers
iconic American styles. We're proud to collaborate with world class design
talent like Doo.Ri, Rodarte and Thakoon to create a special collection that
reflects each designer's unique vision and Gap's classic aesthetic," said
Marka Hansen, president of Gap North America.
    "Vogue has a long tradition of supporting young talent - in particular
our local talent, to secure a brilliant future for American fashion. And Gap's
Design Editions project is in the same spirit: it will give a boost to the
three CFDA/Vogue Fashion Fund winners, and bring their wonderful designs to a
much bigger audience," said Anna Wintour, Editor in Chief, Vogue.
    In March, Gap announced a partnership with the CFDA/Vogue Fashion Fund to
introduce up-and-coming young designers to a broader audience by partnering
with winners from the annual Fashion Fund competition to design special,
limited edition collections for Gap. Each designer created three unique
interpretations of the classic white shirt - an iconic item that has been part
of Gap's heritage for more than thirty-five years. The collection will be
available exclusively in flagship and top Gap adult stores in the U.S.,
Canada, U.K. and Japan and online in the U.S. at gap.com. Items will range in
price from $68 to $118 Cdn.
    "The CFDA is grateful to Gap for its support of the CVFF. This initiative
not only nurtures the success of these designers - it nurtures their
creativity as well, which is one of our most valued goals," said CFDA
Executive Director Steven Kolb.

    DOO.RI

    Designer Doo-Ri Chung, winner of the 2006 CFDA/Vogue Fashion Fund
competition, attended Parsons School of Design. She worked for Geoffrey Beene
and started her own label in 2003. In 2006 she won the coveted CFDA's
Swarovski Perry Ellis Award for Emerging Talent in Womenswear. Before earning
widespread recognition and acclaim, she spent her days working out of the
basement of her parents' New Jersey dry-cleaning store. Today, she's a
recognized force in the fashion world with a celebrity following including
fashionistas Eva Longoria and Chloe Sevigny. Doo.Ri's collection for Gap
reflects her smart, clean design aesthetic, and includes a feminine shirt with
a scarf drape at the neck ($78 Cdn); a tailored camp shirt ($68 Cdn); and a
flowing, belted shirtdress ($118 Cdn).
    "Winning the CFDA Vogue Fashion award has been an immense honor and
working with Gap is so exciting. The challenge of working with the classic Gap
white shirt was really interesting from a designer's point of view. I see Gap
as sort of a blank canvas - it's the go-to place if you don't have something
to wear," said Doo-Ri Chung.

    RODARTE

    Sisters Kate and Laura Mulleavy are the creative team behind Rodarte.
After deciding to pursue fashion while attending the University of California,
Berkeley, they produced their first collection for fall 2005. Raised in
Northern California, surrounded by redwood trees, the relationship they
witnessed between trees and shadows has greatly influenced their work today.
They've won an Ecco Domani award and were recognized as a runner-up in the
2006 CFDA/Vogue Fashion Fund competition. Rodarte has received rave reviews
from the press and consumers alike and fashion icons like Cate Blanchett and
Zooey Deschanel call themselves fans. Reflecting Rodarte's trademark whimsy
and self-proclaimed obsession with bows, their collection for Gap features a
sleeveless blouse adorned with bows around the neckline ($88 Cdn); a trapeze
sleeveless top ($68 Cdn); and a trapeze mini-dress with front pockets and bow
detail ($88 Cdn).
    "Working with something like a classic white Gap shirt, which is
something that everyone can identify with, and being able to offer something
that's part of us that will reach more people through Gap is an exciting idea.
It is a perfect marriage," said Kate Mulleavy.

    THAKOON

    Born in Thailand and raised in Omaha, Neb., Thakoon Panichgul's playful
designs are charmed with sweet, offbeat details while embodying elements of
classic American sportswear. He received his formal fashion education from
Parsons School of Design, produced his first collection for fall 2004, and was
runner-up in the 2006 CFDA/Vogue Fashion Fund competition. Thakoon's pretty
and witty design aesthetic has helped him develop a loyal celebrity fan base
of fashion trendsetters including Rachel Bilson, Amanda Peet and Demi Moore.
Featuring a tie-neck blouse with puffed sleeves ($88 Cdn), a belted shirtdress
with puffed sleeves ($88 Cdn), and a shirtdress with ruffle detail at the
waist ($98 Cdn), Thakoon's collection for Gap will help bring his style and
sensibility to everyday consumers.
    "There's such a classic coolness that comes with Gap. I think that, for
me, to be involved in that kind of aesthetic, on that kind of scale, is really
cool," said Thakoon Panichgul.

    To celebrate the launch of Gap Design Editions, Gap is introducing a
print campaign developed by Laird+Parnters and shot by acclaimed fashion
photographers Inez van Lamsweerde and Vinoodh Matadin. The black and white
photos capture Doo-Ri Chung, Kate and Laura Mulleavy, and Thakoon Panichgul in
intimate portraits alongside models Stella Tennant, Liya Kebede and Carmen
Kass. Each model is featured in one of Gap's limited edition white shirts. In
other portraits from the series Stella, Liya and Carmen are photographed
together, wearing a different interpretation of Doo.Ri, Rodarte, and Thakoon's
designs. The portraits will be featured in select Gap stores nationwide, as
well as in print and outdoor ads in select markets.
    Gap is also partnering with the CFDA and Vogue to host an exclusive event
in New York City on April 17, 2007. The event will be co-hosted by Vogue
editors Virginia Smith and Meredith Melling Burke and held at The Bowery
Hotel. Doo-Ri Chung, Kate and Laura Mulleavy and Thakoon Panichgul will be
honored at the event.
    The CFDA/Vogue Fashion Fund holds an annual competition that provides
business mentoring and financial awards to emerging fashion designers. Since
its inception in 2003, the program has granted nearly $1 million to nine
different design concerns, including Derek Lam, Proenza Schouler and Thom
Browne.

    About Gap Inc.
    --------------
    Gap Inc. is a leading international specialty retailer offering clothing,
accessories and personal care products for men, women, children and babies
under the Gap, Banana Republic, Old Navy, Forth & Towne and Piperlime brand
names. Fiscal 2006 sales were $15.9 billion. Gap Inc. operates more than 3,100
stores in the United States, the United Kingdom, Canada, France, Ireland and
Japan. In addition, Gap Inc. is expanding its international presence with
franchise agreements for Gap and Banana Republic in Asia and the Middle East.
For more information, please visit gapinc.com.

    About CFDA/Vogue Fashion Fund
    -----------------------------
    The CFDA/VOGUE Fashion Fund was established to help emerging American
design talent find continued success in the business of fashion. In addition
to cash prizes of $200,000 to the winner and $50,000 each to the two
runners-up, the award includes mentorship from a panel of industry
professionals whose expertise is tailored to the designers' needs and future
goals.


    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/




For further information:

For further information: Victoria Kirk, Gap PR (Canada), (416) 355-2321,
Victoria_kirk@gap.com; Tara Wickwire, Gap PR (Canada), (416) 355-2329,
tara_wickwire@gap.com

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