The biggest gaming release of 2007 will light up many Future Shop stores
across Canada at 12:00 AM on September 25
BURNABY, BC, Sept. 19 /CNW/ - Future Shop, Canada's largest electronics
retailer, has announced it will open 103 of its 127 stores Monday at Midnight
for the launch of Halo 3 - the most highly anticipated gaming release of the
year. All Quebec stores and the Sudbury (Ontario) location will open early at
8AM on September 25. Microsoft is forecasting that Halo 3 will generate over
$200 million in North American sales in its first week of release.
"Future Shop is ready for the launch of Halo 3," said Anita Sehgal,
Director of Marketing. "We've been preparing for months as we knew that our
customers would want to get it first. It's easy to understand the popularity
of Halo 3 for our customers with its high-definition graphics, and engaging
Midnight Opening Details:
When: Monday at Midnight at all Future Shop stores (except in Quebec and
All Quebec stores and the Sudbury location will open at 8AM on
Tuesday, September 25
Why: Most anticipated release of 2007; tens of thousands of customers
are expected in stores across Canada for the Midnight release.
Media are invited to attend any Future Shop location on Monday at
A special event will occur in Vancouver (Broadway store) from
9:30 - Midnight, Sept 24.
All three versions of Halo 3 will be available for customers to purchase
at the Midnight opening, along with select gaming accessories and other new
releases. Any customer purchasing Halo 3 in-store on Monday will receive a
free "Fantastic Four Rise of the Silver Surfer" game, valued at $50, for XBOX
360 (while supplies last).
About Halo 3
Exclusive to XBOX 360, Halo 3 is the continuation of the epic story of
Master Chief as he battles to save the Earth and humankind from the Covenant.
Players finish the fight as Master Chief with next-generation high-definition
visuals, enhanced A.I., advanced real-time lighting engine, and new weapons,
characters and challenges. Play it solo or take it online with XBOX live into
a multi-player environment. Rated M for Mature, Halo 3 can only be purchased
by those over 17 years of age.
About Future Shop
With 127 stores across the country and the nation's premier web store
(www.futureshop.ca), Burnaby, BC-based Future Shop is Canada's largest,
national retailer and e-tailer of consumer electronics. For more information
about Future Shop, including store locations, visit www.futureshop.ca.
For further information:
For further information: Cheryl Grant, Communications Specialist, Future
Shop, (604) 412-1008 or email@example.com; Susan Kirk, Communications
Manager, Future Shop, (604) 412-1226 or firstname.lastname@example.org