Gaming Craze Spawns Biggest National Gaming Tour



    Cross-Canada Search For A Gaming Pro...Yes, it's true, you CAN get paid
    to game!

    MISSISSAUGA, ON, June 3 /CNW/ - With almost half of Canadian households
owning a video game console or handheld system, it's no wonder the country's
biggest national video gaming tour is set to roll across Canada this summer -
stopping at nine major cities from Halifax to Vancouver and looking for
Canada's best gamer to be the fourth member of the Amp Energy Pro Team along
the way.
    At 3,500 square feet, Amp Your Game features 80 gaming stations, all the
latest titles and a variety of activities for both casual and serious gamers.
    "If you like to game, no matter what your level of play, this is the
can't-miss event of the summer," said Dale Hooper, Vice-President of
Marketing, Pepsi-QTG Canada. "And, remember, we're looking for a pro to
complete the Amp Energy Pro Team, so head down to your local tour stop, grab
an Amp Energy(TM) Energy Drink, and game your heart out - who knows, you may
be the one to get paid to game."
    Amp Your Game, kicking off in Halifax on June 12, is designed to appeal
to the growing number of gaming enthusiasts in Canada and features the most
popular games for individual and group play for gamers of all skill levels. It
also provides a one-of-a-kind platform to showcase Canada's top gaming talent
with a nationwide search for the next professional gamer.
    In addition to a variety of the most popular video games for
Playstation(R) 3, PSP(TM), and XBox 360(TM), the tour will be an entertainment
mecca featuring a live DJ, celebrity appearances, lounge areas and organized
group tournaments with prizes and giveaways.

    The Amp Energy Pro Team's Search for the next professional gamer

    The Amp Energy Pro Team, quarterbacked by Canada's top gamer, Nelson
Triana, will audition gaming hopefuls in each city in a search for the team's
fourth member. The Amp Energy Pro Team, North of 49, is currently Canada's
top-ranked, professional gaming team and is the first ever to be sponsored in
Canada.
    The three-member team led by Triana (gamer tag: G-SpOt), also includes
Leo Vitelli (gamer tag: Alpha XFactor) and Bo Kovacevic (gamer tag: The Bo).
    "We know that Canada has lots of amazing gaming talent and Amp Your Game
provides us with the perfect forum to choose the fourth member of the Amp
Energy Pro Team," said team captain, Nelson Triana. "With the growing
popularity of gaming, there's a great opportunity to make a career out of it.
I know it's hard for people to believe, but we actually get paid to play video
games, and that's incredible."
    Anyone can register for a chance to compete in the Search for the Pro
tournaments to be held in each of the nine tour stops. Interested gamers enter
online at www.AMPENERGY.ca where they will be asked a series of questions that
will help the pro team choose competitors in each city. For Canadian gamers
who are not able to compete in-person, Amp Your Game also provides an
opportunity to compete against the Amp Energy Pro Team on XBox Live(R) for a
position on the team. Four finalists will be chosen in each city and four from
online play with the winner announced after the tour is over.

    Amp Your Game Tour Schedule

    The Amp Your Game National Gaming Tour will stop in nine cities this
summer. The event will run for four days, from Thursday to Sunday, in each
city between 12 noon and 11:00 p.m.(*) (6 p.m. on Sundays).

    
    -------------------------------------------------------------------------
      City                       Dates                       Location
    -------------------------------------------------------------------------
    Halifax                  June 12-15                 Halifax Commons
    -------------------------------------------------------------------------
    Montreal                 June 19-22                 St-Laurent Boulevard
    -------------------------------------------------------------------------
    Ottawa                   June 26-29                 Kanata Centrum
    -------------------------------------------------------------------------
    Toronto                  July 3-6                   Harbourfront Centre
    -------------------------------------------------------------------------
    Winnipeg                 July 10-13                 The Forks
    -------------------------------------------------------------------------
    Edmonton                 July 17-20                 West Edmonton Mall
    -------------------------------------------------------------------------
    Calgary                  July 24-27                 Eau Claire Market
    -------------------------------------------------------------------------
    Vancouver                July 31-August 3           Richmond Centre
    -------------------------------------------------------------------------
    Saskatoon                August 7-10                Saskatoon Ex
    -------------------------------------------------------------------------

    Gaming Popularity in Canada

    -   Almost half of Canadian households (43 per cent) own a video game
        console and/or a handheld system
    -   82 per cent of all Canadian adults have played a video game at least
        once, while nearly seven out of 10 (67 per cent) have played in the
        last year
    -   The average age of gamers in Canada is 39
    -   Almost half of all Canadian adults are recent gamers who have played
        a video game in the past four weeks (46 per cent)
    -   70 per cent of recent gamers play at least a few days a week
    -   Nearly half of recent gamers (45 per cent) have been playing video
        games consistently for many years

    Source: Electronic Software Association of Canada, 2007

    About Pepsi-QTG Canada

    Pepsi-QTG Canada, a division of PepsiCo Canada ULC, is a leader in the
Canadian beverages industry, and markets a variety of beverages under the
following trademarks: PEPSI(R), DIET PEPSI(R), DIET PEPSI MAX(TM), 7UP(R),
MOUNTAIN DEW(R), MUG(R), AQUAFINA(R), SOBE(R), LIPTON(R), and LIPTON(R)
BRISK(R) ICED TEAS, STARBUCKS FRAPPUCINO(R), GATORADE(R), DOLE(R) AND
TROPICANA(R).

    (*) Exceptions: Amp Your Game is open until midnight in Saskatoon and
        Toronto, and until 10:00 p.m. in Edmonton (Thurs.-Sat.).
    





For further information:

For further information: Liz Luzza or Lauren McConnell, PraxisPR,
liz@praxispr.ca or lauren@praxispr.ca, (905) 949-8255 ext. 222 or 227


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