Gains in Sales for Performers of CTV's Broadcast of THE 2009 JUNO AWARDS



    
      Meteoric Gains in Album and Digital Sales for Performers of CTV's
                      Broadcast of THE 2009 JUNO AWARDS
                         - Dubbed "The JUNO Effect" -

      -- JUNO Award Winners Sam Roberts and City and Colour see biggest
        gains of over 200% in digital track sales; The Stills also soar up
                                the charts --
    

    TORONTO, April 15 /CNW/ - The stars have aligned once again to create
what is termed "The JUNO Effect." Following CTV's broadcast of THE 2009 JUNO
AWARDS on Sunday, March 29, live from General Motors Place in Vancouver and
watched by 1.23 million viewers from coast to coast, JUNO Award-winning
artists and performers such as City and Colour, Divine Brown, Nickelback, Sam
Roberts and The Stills have seen album sales and digital downloads soar double
and triple-fold following their exciting live performances and entertaining
appearances on the JUNO AWARDS stage.

    Just two weeks ago, Canada celebrated the best in the music industry and
subsequently rushed to stores and online outlets to support their favourite
Canadian artists. Data from Nielsen SoundScan confirms significant sales
spikes following the broadcast for the following headlining performers:

    
    Album sales:
    -   Divine Brown - up 16%
    -   Nickelback - up 33%
    -   Sam Roberts - up 88%
    -   Serena Ryder - up 18%
    -   Simple Plan - up 29%
    -   The Stills - up 126%

    Digital Track sales:
    -   City And Colour - "Sleeping Sickness" - 230% gain
    -   Divine Brown - "Sunglasses" - 75% gain
    -   Nickelback - "Something In Your Mouth" - 99% gain
    -   Sam Roberts - "Them Kids" - 236% gain
    -   Serena Ryder - "Little Bit Of Red" - 62% gain
    -   Simple Plan - "Your Love Is A Lie" - 59% gain
    -   The Stills - "Being Here" - 189% gain
    

    CTV's two-hour broadcast of THE 2009 JUNO AWARDS attracted an average
audience of 1.23 million viewers, and pulled in more viewers from 9-11 p.m.
than any other broadcaster, with total viewers(*). Additionally, more than 4
million viewers watched part of the show, which was broadcast in High
Definition and 5.1 Surround Sound from General Motors Place in Vancouver,
British Columbia. The audience compares to the broadcast of Canada's Music
Awards in 2005 (1.217 million) and 2006 (1.225 million) on CTV.

    THE 2009 JUNO AWARDS was jam-packed with performances by 18 different
artists, and was hosted for the second year in a row by comic sensation
Russell Peters who wowed audiences with a colourful and riotous Bollywood act
and opening monologue.

    Multiple JUNO Award winners Nickelback kicked off the show performing
"Something in Your Mouth" amid a sizzling pyrotechnical display. Other
highlights included Songwriter of the Year Dallas Green teaming up with
special surprise guest Gord Downie for a beautiful performance of "Sleeping
Sickness" while Canadian music icon Bryan Adams sang "Walk on By" accompanied
by Kathleen Edwards on violin.

    Crystal Shawanda, Divine Brown, Sam Roberts, Sarah McLachlan, Serena
Ryder, Simple Plan, The Stills, and collaboration by Canadian folk-rockers
Great Big Sea, Hawksley Workman and Eccodek topped off a star-studded show.

    Since CTV joined forces with CARAS in 2002, The JUNO Awards have
travelled across Canada, bringing a live, electrified stadium show to millions
of Canadians. CTV has broadcast The JUNO Awards from St. John's (2002), Ottawa
(2003), Edmonton (2004), Winnipeg (2005), Halifax (2006), Saskatoon (2007) and
Calgary (2008), Vancouver (2009). The 2010 JUNO Awards will be broadcast on
CTV once again from St. John's, NL.

    THE 2009 JUNO AWARDS is produced by Insight Productions in association
with CTV and The Canadian Academy of Recording Arts and Sciences (CARAS).
Executive producers are John Brunton and Barbara Bowlby for Insight
Productions and Melanie Berry and Stephen Stohn for CARAS. Louise Wood is
Producer and Donna Luke is Line Producer. Susanne Boyce is President,
Creative, Content and Channels, CTV Inc.

    Broadcast sponsors for THE 2009 JUNO AWARDS are Garnier, Pepsi, Pontiac
and Rogers.

    Sponsors of THE 2009 JUNO AWARDS include FACTOR, Canada's Private Radio
Broadcasters and the Government of Canada through the Department of Canadian
Heritage's "Canada Music Fund," The Province of British Columbia, The City of
Vancouver, Music BC and Radio Starmaker Fund.

    
    About CARAS:
    ------------
    
    The Canadian Academy of Recording Arts and Sciences/L'academie canadienne
des arts et des sciences de l'enregistrement (CARAS) is a not-for-profit
organization created to preserve and enhance the Canadian music and recording
industries and to contribute toward higher artistic and industry standards.
The main focus of CARAS is the exploration and development of opportunities to
showcase and promote Canadian artists and music through vehicles such as The
JUNO Awards. For more information on The 38th Annual JUNO Awards or The
Canadian Academy of Recording Arts and Sciences (CARAS) please visit our
websites at www.carasonline.ca and www.junoawards.ca.

    
    About CTV:
    ----------
    
    CTV, Canada's largest private broadcaster, offers a wide range of quality
news, sports, information, and entertainment programming. It has the
number-one national newscast, CTV NATIONAL NEWS WITH LLOYD ROBERTSON, and is
the number-one choice for prime-time viewing. CTVglobemedia Inc. is Canada's
premier multi-media company which owns CTV Inc. and The Globe and Mail. CTV
Inc. also owns radio stations across the country, and leading national
specialty channels. Other CTVglobemedia investments include an interest in
Maple Leaf Sports & Entertainment Ltd., and in Dome Productions, a North
American leader in the provision of mobile high definition production
facilities. More information about CTV may be found on the company website at
www.ctv.ca.

    
    Web Links:
    ----------
    CTV's JUNO Awards website: www.junos.ctv.ca
    Official JUNO Awards website: www.junoawards.ca
    CARAS website: www.carasonline.ca
    

    Source: BBM Nielsen Media Research
    (*)Total audience comprised of 1.101 million viewers for national broadcast
and 125,000 additional viewers for Vancouver encore broadcast at 9 p.m.





For further information:

For further information: For information about THE 2009 JUNO AWARDS
broadcast, contact: Amanda Rinaldo, CTV Inc., (416) 384-5325 or
amanda.rinaldo@ctv.ca; Allie Page, CTV Inc., (416) 384-4596 or
allie.page@ctv.ca; For general information about THE 2009 JUNO AWARDS,
contact: Tiffany Astle, Holmes Creative Communications, (416) 628-5603 or
tastle@hccink.com; Chris McDowall, Holmes Creative Communications, (416)
628-5648 or cmcdowall@hccink.com


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