Futureshop.ca Enters Mobile Commerce Market with RIM



    Canadians offered new option to shop futureshop.ca on BlackBerry
    Smartphones

    VANCOUVER, July 4 /CNW/ - Future Shop, Canada's largest retailer and
e-tailer of consumer electronics, announced today an application for users to
browse and buy Future Shop products directly on BlackBerry(R) smartphones from
Research In Motion (RIM) (Nasdaq:   RIMM; TSX: RIM). The new application from
Future Shop takes convenience and shopping on-the-go to a whole new level.
    Millions of Canadians visit Future Shop's web site every week, and now
BlackBerry smartphone users have the opportunity to make shopping at
futureshop.ca simple and convenient with the new optimized futureshop.ca site
for BlackBerry users available today.
    Futureshop.ca's navigation has been directly integrated into the
BlackBerry(R) Browser menu, boosting user experience by customizing content
and the website's format for optimal mobile viewing. Designed to work
seamlessly with RIM's BlackBerry Wallet application, personal information
remains secure, and shopping becomes easy. BlackBerry Wallet retrieves
shipping, reward program and credit card information securely stored on the
user's BlackBerry smartphone and can automatically populate Futureshop.ca's
checkout for the buyer.
    "Providing a customized shopping experience on the BlackBerry platform
was a natural match for Future Shop," says Robert Pearson, Director of
E-Commerce. "We have hundreds of thousands of tech savvy customers who visit
our web site every day and now with this new way to shop futureshop.ca on your
BlackBerry smartphone, customers have the enhanced shopping experience they
are looking for."
    To download the new application for futureshop.ca, please visit
www.futureshop.ca/blackberry.

    About Future Shop

    With 133 stores across the country and the nation's premier web store
(www.futureshop.ca), Burnaby, BC-based Future Shop is Canada's largest
retailer and e-tailer of consumer electronics. Future Shop and its more than
10,000 employees are dedicated to providing customers with expert advice about
home and entertainment technology both in-store and online. The company hosts
an online community forum for technology beginners and tech-savvy experts to
exchange ideas, reviews, tips and other consumer electronics information
(www.futureshopforums.ca). To help keep used electronics out of the landfills,
Future Shop has an in-store recycling program for seven types of products (see
www.futureshop.ca/green). As a proud corporate citizen, Future Shop is
committed to employee volunteerism and supporting non-profit organizations
dedicated to transforming local youth into Future Leaders (see
www.futureshop.ca/community).

    
    (*) The futureshop.ca application runs on BlackBerry software version 4.2
        or higher. Wireless charges may apply. Check with your service
        provider.
    

    The BlackBerry and RIM families of related marks, images and symbols are
the exclusive properties and trademarks of Research In Motion Limited.





For further information:

For further information: Media contacts: Susan Kirk, (604) 412-1226,
skirk@futureshop.com; Cheryl Grant, (604) 412-1008, chgrant@futureshop.com

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Future Shop

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