Improvements to appliance shopping experience plus premium brand
KitchenAid now available at Future Shop
BURNABY, BC and TORONTO, June 17 /CNW/ - Future Shop, Canada's largest
retailer and e-tailer of consumer electronics, has launched an aggressive
strategy aimed at doubling its market share in appliances. Future Shop is
investing in training and in-store changes to become the preferred shopping
destination for appliances in Canada. Starting June 20, 2008, Future Shop will
add the premium brand KitchenAid to their already expansive appliance
offerings in-store and online.
"Buying an appliance is the third largest purchase the average Canadian
makes after a house and a car," said Michelle Grawe, Director of Merchandising
for Appliances, Future Shop. "Our commitment to our customer is to make
purchasing appliances easier and more enjoyable. To fulfill this commitment,
we are focused on improving the overall appliance shopping experience."
KitchenAid now at Future Shop
Future Shop is changing its stores with a complete appliance makeover,
moving away from the traditional warehouse look. The addition of KitchenAid
vignettes will allow customers to experience first-hand how KitchenAid
appliances can fit into their lifestyles.
To help customers choose the appliance that best meets their individual
needs, Future Shop has brought in new regional appliance managers and
certified product experts, giving the customer access to more leadership and
"We know that today's customers want more than just a quality appliance,"
said Grawe. "Customers want to experience their appliance, whether it's a
stove or a refrigerator, before they take it home. Future Shop's new
KitchenAid vignettes bring a variety of dream kitchen options to life."
To view KitchenAid appliances online, go to
About Appliances at Future Shop
Future Shop carries a number of major and small appliances that include:
washers, dryers, fridges, stoves, microwaves, vacuums, blenders, mixers, etc.
Other appliance brands available at Future Shop include Whirlpool, Maytag, LG,
Samsung, Daewoo, GE, Frigidaire, Inglis and Roper.
In addition, fashionable, trendy appliances complement functional,
cost-effective and technically advanced products with smart dispense options
Bringing in more environmentally responsible, ENERGY STAR qualified
models, Future Shop is also taking the responsible route with a store-wide
initiative to reduce energy consumption. With appliances accounting for close
to 20 per cent of the average household energy bill, there is a demand for
energy efficient products.
About Future Shop
With 133 stores across the country and the nation's premier web store
(www.futureshop.ca), Burnaby, BC-based Future Shop is Canada's largest
retailer and e-tailer of consumer electronics. Future Shop and its more than
10,000 employees are dedicated to providing customers with expert advice about
home and entertainment technology both in-store and online. The company hosts
an online community forum for technology beginners and tech-savvy experts to
exchange ideas, reviews, tips and other consumer electronics information
To help keep used electronics out of the landfills, Future Shop has an
in-store recycling program for seven types of products (see
www.futureshop.ca/green). As a proud corporate citizen, Future Shop is
committed to employee volunteerism and supporting non-profit organizations
dedicated to transforming local youth into Future Leaders (see
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