VANCOUVER, Aug. 7 /CNW/ - Future Shop today opened the doors of its
newest concept store at the Park Royal Mall, marking Canada's number one
electronics retailer's store evolution. Based on the concept of a central hub,
to represent customers' lifestyles, the space is divided into four quadrants:
"Living", "Playing", "Working", and "On the Go". The design, which allows
customers to move easily across quadrants, helps demonstrate and educate
customers on how their technology can be connected while offering a complete
The redesign of the Park Royal Mall location is one of two concept stores
slated for Western Canada, with the second to be located in Edmonton targeting
a fall 2008 opening.
"The redesign of the West Vancouver store is rooted in the changing
lifestyle of customers as electronics have become so central to their lives,"
said Todd Empey, vice president, operations for Future Shop. "The new design
offers our customers an interactive and highly personalized shopping
environment, while showcasing how technology can be connected seamlessly
across the areas customers play, work, and live."
The new store will have Connectivity Experts who can help provide advice
to customize solutions according to a customer's lifestyle, and Gaming Experts
to support this growing business and customer segment.
Another first at the Park Royal location is the standalone Apple
experience centre. The centre has Apple's trademark look and feel, is staffed
by Apple employees and complements Future Shop's commitment to provide
customers with the latest technology, expertise, product selection, and great
The redesigned store will also offer:
- More in-store interactive demos to give customers a way to learn and
test new technology
- Home and lifestyle vignettes to demonstrate how technology will work
- and look - in the home
- ConnectPro - the expert installation and connectivity service for
everything from home theatre systems to computer integration
Central to Future Shop's approach is a customer service ethic that
enhances its reputation for providing trusted product experts delivering
in-depth knowledge and professional service.
"We've been in West Vancouver for a long time so it's exciting to bring
this new concept to our customers," said Skyler Bell, general manager of the
West Vancouver store. "We think our customers will be impressed with the
function and access to products in our newly redesigned space!"
About Future Shop
With 133 stores across the country and the nation's premier web store
(www.futureshop.ca), Burnaby, BC-based Future Shop is Canada's largest
retailer and e-tailer of consumer electronics. The company employs more than
10,000 technology enthusiasts, has enabled its website to deliver unparalleled
content about the products it sells and host an online community forum for
technology beginners and tech-savvy experts to exchange ideas, reviews, tips
and other consumer electronics information (www.futureshopforums.ca). As a
proud corporate citizen, Future Shop has developed solutions to recycle used
electronics (see www.futureshop.ca/green) and is committed to employee
volunteerism and supporting non-profits organizations dedicated to
transforming local youth into Future Leaders (see
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