Future Shop Launches New ConnectPro Installation Services



    New ConnectPro Installation Services Helps Connect Your Technology at
    Home - Home Theatre, Computer and Car Systems

    BURNABY, BC, July 15 /CNW/ - Future Shop, Canada's largest retailer and
e-tailer of consumer electronics, is creating the ultimate service experience
by helping people connect with technology with little effort. 
On July 18, 2008, Future Shop will launch its new 'ConnectPro' service,
allowing Canadians the opportunity to work with experts to custom design and
perfectly install their home theatre, computer and car audio systems.
    "When you buy a home theatre or a computer system, you not only want it
to blend into the décor of your home but more importantly you want all of your
technology to work together seamlessly whether in your living room, home
office or car. That's where our professional ConnectPro expert teams come in
to help optimize your electronics and entertainment systems," said 
Mike Chuback, Vice President Services and Retail Training, Future Shop. "Our
customers are asking for help connecting their technology and want it to be
easy."

    46 per cent of Canadians consider technology to be important in
    home décor

    The challenge with technology for today's homeowners is really
determining how important it is to your décor and how comfortable you are in
installing it. In fact, a recent survey(*) commissioned by Future Shop, and
conducted by AskingCanadians.com, indicated that 46 per cent of Canadians
consider technology to be an important component of home décor. This survey
also indicated that the biggest challenge Canadians face when installing their
own technology is time constraints at 43 per cent followed by lack of skills
at 41 per cent.
    From HD set up and gaming to even more complex set ups such as connecting
a media centre computer from another room to the home theatre system, the
Future Shop ConnectPro experts will sync them up seamlessly. While aesthetics
plays a key role, it's also important to ensure the system works perfectly
with all its components - surround sound, in wall or ceiling speakers and
mounting flat screens at the optimal height.

    Connecting families

    Technology has now become the social foundation of families, couples and
singles alike. In today's constantly connected life, families are learning to
use technology to get closer and remain active. Whether it's playing games,
watching movies or listening to music, seize the moment and let technology not
be something to stress about, but instead, be something that brings you
together.

    (*) AskingCanadians.com fielded the online survey on behalf of Future
    Shop between July 7, 2008 and July 9, 2008, among a national sample of
    1,000 adults 18 years of age and older.

    ConnectPro at Future Shop

    Future Shop's ConnectPro proudly believes in delivering professional
service experience to every customer. ConnectPro experts help connect
technology with Home Theatre Installation, Computer Services such as set up,
network customization, repairs, and Car Audio Services. Future Shop's
ConnectPro expert teams are thoroughly trained with certification programs,
training in customer service and product connectivity to deliver a first-class
experience. As of July 18, appointments can be booked in-store and by calling
1-866-4CONNECT. For more information, go to www.futureshop.ca/connectpro (as
of July 18).

    About Future Shop

    With 133 stores across the country and the nation's premier web store
(www.futureshop.ca), Burnaby, BC-based Future Shop is Canada's largest
retailer and e-tailer of consumer electronics. The company employs more than
10,000 technology enthusiasts, has enabled its website to deliver unparalleled
content about the products it sells and hosts an online community forum for
technology beginners and tech-savvy experts to exchange ideas, reviews, tips
and other consumer electronics information (www.futureshopforums.ca). As a
proud corporate citizen, Future Shop has developed solutions to recycle used
electronics (see www.futureshop.ca/green) and is committed to employee
volunteerism and supporting non-profits organizations dedicated to
transforming local youth into Future Leaders (see
www.futureshop.ca/community).

    Keywords: Future Shop, shopping, technology, connect technologies,
technology connection, ConnectPro, tech connect, HD, computer, laptop, car
audio, Blu-ray

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/




For further information:

For further information: Media contacts: Susan Kirk,
skirk@futureshop.com, (604) 412-1226; Cheryl Grant, chgrant@futureshop.com,
(604) 412-1008; Thierry Lopez in Quebec, tlopez@futureshop.com, (514)
905-7713

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Future Shop

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