Future Shop Engages Lithium to Build Online Community for Technology Consumers and Enthusiasts



    Virtual Expert Assists Users

    EMERYVILLE, CALIF., September 26 /CNW/ - Lithium Technologies, Inc. today
announced that Future Shop, Canada's largest national retailer and e-tailer of
consumer electronics, has deployed several new online communities powered by
Lithium Technologies for store customers and technology enthusiasts. Future
Shop's online communities provide a dynamic forum where consumers can connect
with peers, buyers, industry experts, store product experts, and
manufacturers, to get help, exchange information, and learn about the latest
technology available at Future Shop.

    Future Shop's communities are available in both English and French, with
unique features such as a participation program that allows vendors to
participate in the discussion forums at www.futureshopforums.ca. The most
interesting new feature is "Aaron." Site visitors are greeted by Aaron, an
interactive virtual expert who will assist them as they navigate the sites,
post questions, and search for answers. Aaron responds with information from
the Future Shop Communities first, which leverages the topical responses of
other customers, creating an ever-growing body of information and knowledge.
Users can browse to similar topics in the other support sections provided by
Aaron: Buying Guides, Recent Questions, and Editorial reviews.

    "We see a great deal of innovation in the way Future Shop has chosen to
drive users into their new communities," said Lyle Fong, president and CEO of
Lithium Technologies. "The virtual expert concept is unique and fun, while the
dual language forums extend the reach of the communities to a much broader
audience. Vendor participation for a company like Future Shop is also
important because the forums provide a convenient avenue for deeper knowledge
and expertise to supplement the peer-to-peer discussions."

    Future Shop has twelve online forums powered by Lithium on topics ranging
from home theater to gaming. The forums are a knowledge center where consumers
can find on-demand assistance from product experts and vendors, as well as
their peers who may have experienced similar technology challenges. Future
Shop's investment in the communities has provided consumers with a 24 hour
support channel to enhance the customer experience.

    "We are excited about the powerful community solution that Lithium is
providing us, which is creating a more interactive social experience for our
customers," said Robert Pearson, Director for Ecommerce at Future Shop. "We
see online communities as a way to better serve our customers' needs by
providing them access to the information that can quickly resolve their
questions and interests in their technology products. We also believe that
these communities will help us strengthen customer loyalty and build brand
equity. After all, we believe that customers whose needs are met quickly and
easily are more likely to return online, visit our stores, and share their
experiences with their friends and families."

    About Future Shop With 127 stores across the country and the nation's
premier web store (www.futureshop.ca), Burnaby, BC-based Future Shop is
Canada's largest, national retailer and e-tailer of consumer electronics.
Future Shop and its more than 11,000 employees are dedicated to providing
consumers with expert service and offering the latest digital products,
including a wide selection of brand-named televisions, computers, audio,
entertainment software and hardware plus appliances - all backed by a low
price guarantee. The Company is committed to kids and communities, supporting
non-profit organizations that help youth develop their skill set, discover
their talents and sustain a lasting interest in education.

    For more information about Future Shop, including store locations, visit
www.futureshop.ca.

    About Lithium Technologies

    Lithium Technologies provides market-leading solutions for building
successful online communities including forums, chat, blogs, search, polls and
private messaging. Lithium's on-demand platform, backed by community
management expertise, enable clients to increase brand loyalty, sales, and
customer satisfaction while decreasing customer care costs. Lithium's
solutions have been implemented by many of the world's largest organizations,
including Dell, Cingular, Comcast, Sprint, Nintendo, Symantec, and others.
Founded in 2001, Lithium is privately held with headquarters in Emeryville,
Calif. For more information, visit www.lithium.com.




For further information:

For further information: Lithium Technologies, Inc. Susan Majerus,
970-301-4190 (PR) susan.majerus@lithium.com Russ Novy, 510-653-6800 x 306
(Marketing) russ.novy@lithium.com or Future Shop Susan Kirk, 604-412-1226
skirk@futureshop.com

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