Future Shop Brings Used Gaming to 55 Stores across Canada



    Trade-in video games for a Future Shop gift card(*)

    BURNABY, BC, TORONTO, MONTREAL, Oct. 20 /CNW/ - After a successful three
month test pilot in Calgary stores, Future Shop is expanding its used gaming
offering across the country. Future Shop, Canada's largest retailer and
e-tailer of consumer electronics, announced today the national used gaming
program is now available in 55 stores across the country and plans to offer
the program in most stores in 2009. Unlike other used gaming retailers, Future
Shop's customers can trade-in used video games for a Future Shop gift card,
allowing customers to turn their used games into the coolest, newest
technology(*).
    "Since launching the used gaming pilot program in Calgary in the spring,
word spread quickly and our customers from coast to coast were asking when
they would have the trade-in at their Future Shop stores," said 
Michelle Grawe, Director Merchandising, Future Shop. "While the traditional
male gamer continues to be the most common, we're seeing more females,
including Moms, trading-in used games, proving that gaming is becoming more
and more a part of pop-culture and transcending all demographics."
    According to The NPD Group, a company that specializes in consumer and
market research, the total video gaming market sales in Canada is $1.8B and
has grown 54 per cent over the period July 2007 to July 2008.

    Trade old games for new stuff

    Future Shop accepts used games for these gaming consoles: XBOX 360,
PlayStation 3, PlayStation Portable, Nintendo Wii and Nintendo DS. Games must
be in good, re-playable condition and with the original case. The trade-in
value of used games will be determined by Future Shop's Trade-in Station.
Pricing is determined based on inventory of the gaming titles and customer
demand. All used games will be tested, cleaned and re-packaged in like new
condition for customers. They will also be backed by a 30-day guarantee.

    (*)In the Calgary area, customers receive the amount in the form of a store
credit to use to purchase any new or used game in the store.

    "When gamers finish that last level and want a new challenge they can
trade up for another game or a new technology like an iPod nano at Future Shop
now with our used gaming trade-in program," said Grawe.
    For more information on Future Shop's used games offering, go to
www.futureshop.ca/usedgames.

    About Future Shop

    With 134 stores across the country and the nation's premier web store
(www.futureshop.ca), Burnaby, BC-based Future Shop is Canada's largest
retailer and e-tailer of consumer electronics. The company employs more than
10,000 technology enthusiasts, has enabled its website to deliver unparalleled
content about the products it sells and hosts an online community forum for
technology beginners and tech-savvy experts to exchange ideas, reviews, tips
and other consumer electronics information (www.futureshopforums.ca). As a
proud corporate citizen, Future Shop has developed solutions to recycle used
electronics (see www.futureshop.ca/green) and is committed to employee
volunteerism and supporting non-profits organizations dedicated to
transforming local youth into Future Leaders (see
www.futureshop.ca/community).





For further information:

For further information: or to arrange an interview, contact: Cheryl
Grant, Future Shop, (604) 412-1008, chgrant@futureshop.com; Susan Kirk, Future
Shop, (604) 412-1226, skirk@futureshop.com; In Quebec - Thierry Lopez, Future
Shop, (514) 905-7713, tlopez@futureshop.com

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Future Shop

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