Future Shop Brings Exclusive Coverage of Consumer Electronics Show (CES) to Canadians



    From CES in Las Vegas, futureshop.ca has play-by-play videos, reviews and
    blogs of new technology products and keynote addresses

    BURNABY, BC, Jan. 4 /CNW/ - Starting January 6, Future Shop's Community
Forum (www.futureshopforum.ca) will have streaming video and blog updates from
the 2008 International Consumer Electronics Show (CES). Canadians can see
videos and read entertaining blogs on the coolest electronic products and view
futuristic keynote addresses by the tech industry leaders. The Show will
feature the hottest products of 2,700 exhibitors, covering more than 30
product categories.

    
        -  Keynote videos: The keys to unlocking the future. Watch video
           coverage of the keynote speakers, including industry leaders like
           Microsoft Chairman Bill Gates, Intel President and CEO Paul
           Otellini, and CEO of Yahoo! Jerry Yang.
        -  Tech review videos: Just how cool is it? Future Shop's Product
           Experts reviewing products on the cutting edge of new technology
           for Canadians to decide just how cool they are.
        -  Find out what the experts are thinking. Hear the thoughts of
           industry experts and pioneers as they discuss products that push
           the boundaries of technological design
        -  Blogs: The next best thing to being there. Learn about all the
           cool new products being unveiled at the show, courtesy of Product
           Expert bloggers. Future Shop will be live blogging the opening
           keynote address by Bill Gates.
    

    "CES is the premier electronics event - it's where the world hears about
the latest technology, and through broadcasts and blogging on Future Shop's
online Community Forum, we are capturing the event for our customers," said
Robert Pearson, Director E-Commerce, Future Shop. "Canadians will have the
chance to experience the newest technology from the Show, and also interact
with other community members by posting their thoughts in the Forum. It's an
exciting evolution for our customers to see the newest technology and then
comment on what appeals to their lifestyle."

    About Future Shop Community Forum
    Future Shop launched its online Community Forum in June 2007 to provide a
place to exchange ideas, tips, information and techniques related to consumer
electronics. Future Shop's Community Forums are available in both English and
French, with unique features such as a participation program that allows
vendors to participate in the discussion forums at http://futureshopforums.ca.
One of the interesting features is "Aaron." Site visitors are greeted by
Aaron, an interactive virtual expert who will assist them as they navigate the
sites, post questions, and search for answers. Aaron responds with information
from the Future Shop Communities first, which leverages the topical responses
of other customers, creating an ever-growing body of information and
knowledge. Users can browse to similar topics in the other support sections
provided by Aaron: Buying Guides, Recent Questions, and Editorial reviews.
Future Shop has twelve online forums on topics ranging from home theater to
gaming. The forums are a knowledge center where consumers can find on-demand
assistance from product experts and vendors, as well as their peers who may
have experienced similar technology challenges. Future Shop's investment in
the communities has provided consumers with a 24 hour support channel to
enhance the customer experience.

    About Future Shop
    With 131 stores across the country and the nation's premier web store
(www.futureshop.ca), Burnaby, BC-based Future Shop is Canada's largest
national retailer and e-tailer of consumer electronics.





For further information:

For further information: Media contact: Susan Kirk, Communications
Manager, (604) 412-1226, or skirk@futureshop.com; Cheryl Grant, Communications
Specialist, (604) 412-1008, chgrant@futureshop.com

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Future Shop

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