Fruit and Yogurt and Special K, Oh My!



    Kellogg's Brings Breakfast Favourites Together In New Special K Fruit &
    Yogurt Flavour Cereal

    TORONTO, June 25 /CNW/ - Kellogg's(*) is giving Canadians a tasty new way
to manage their shape with the launch of Special K(*) Fruit & Yogurt Flavour
cereal. Smooth yogurt and lively berry-flavoured clusters surrounded by
crispy, whole grain and rice flakes create a delicious and wholesome cereal to
enjoy as part of a nutritious breakfast, late night snack or anytime.
    People who regularly eat breakfast have healthier body weights than those
who skip breakfast. In fact, studies show that in both children and adults,
eating cereal as part of a nutritious breakfast promotes a healthy weight(i).
When you choose a Special K(*) breakfast - a serving of any flavour variant of
Special K(*) cereal with skim milk, fruit and coffee - you'll enjoy a satisfying
meal with less than 250 calories.
    "Special K(*) Fruit & Yogurt Flavour cereal is a great-tasting new option
for consumers committed to managing their weight," said Johanne Trudeau,
Director of Nutrition and Consumer Affairs at Kellogg Canada. "It is often
challenging to find the right balance between foods that taste great and foods
that are good for you. With Special K(*) Fruit and Yogurt Flavour cereal - a
combination of crunchy whole grain goodness, delicious yogurt coated clusters
and the sweet taste of berries - striking a balance is getting easier."
    A three-quarter cup serving of the newest addition to the Special K(*)
family is 120 calories and a source of seven essential nutrients. Special K(*)
Fruit and Yogurt Flavour cereal is also trans fat free and low in saturated
fat.
    Other products in the Special K(*) family include Special K(*) Original,
Special K(*) Red Berries, Special K(*) Vanilla Almond and Special K(*) Chocolatey
Delight cereals. Special K(*) Fruit & Yogurt Flavour cereal is now available in
grocery stores across Canada and is priced in line with other Special K(*)
flavour variants.

    About Kellogg Canada
    --------------------
    Founded in 1914, Kellogg Canada is the leading manufacturer of
ready-to-eat cereal in Canada. The company's brands include Special K(*),
Vector(*), All-Bran(*), Kellogg's Corn Flakes(*), Kellogg's(*) Two Scoops(*) Raisin
Bran, Eggo(*), Nutri-Grain(*), Rice Krispies(*), Pop-Tarts(*), Kellogg's Frosted
Flakes(*), and Froot Loops(*). In addition to providing nutritious, high-quality
foods, Kellogg Canada is committed to educating consumers about nutrition and
healthy, active living through responsible packaging, brochures, advertising
and symposia developed with the scientific and medical communities. For more
information, visit the Kellogg Canada Web site at www.kelloggs.ca.

    (*)(C) 2007, Trademark of Kellogg Company used under licence by Kellogg
    Canada Inc.

    -----------------------------
    (i) Rampersaud MS, Pereira MA, Girard BL, et al, Breakfast habits,
    nutritional status, body weight, and academic performance in children,
    J Am Diet Assoc. 2005:105:743-760.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/





For further information:

For further information: Nikki Gentles, Kellogg Canada, (905) 290-5270,
nikki.gentles@kellogg.com; Karen McCullough, APEX Public Relations, (416)
924-4442 ext. 257, kmccullough@apexpr.com


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