Frost & Sullivan Lauds Aptilon's Innovative Alternative Sales & Marketing Channel for the Healthcare Industry



    PALO ALTO, CA, Oct. 18 /CNW Telbec/ - Frost & Sullivan selected Aptilon
Corporation (TSX:.V:APZ) as the recipient of the 2007 North American Frost &
Sullivan Award for Customer Value Enhancement in the pharmaceutical and
biotechnology markets.
    Aptilon's superior utilization of technology-based alternative sales
channel services is helping companies in these markets overcome increasing
barriers to physician access. This innovative application of technology has
ushered in a new generation of product promotion and education capabilities
for biotechnology, pharmaceutical, and medical device companies.
    Decreasing accessibility to potential prescribers is not only reducing
sales forces effectiveness, but is also reducing healthcare professionals'
awareness and knowledge of proper use of drugs and medical devices.
    "Aptilon's creative alternative to traditional sales and marketing
methods addresses this changing dynamic and makes it possible for companies to
cost-effectively access "hard-to-see" or "no-see" healthcare professionals
though Internet-enabled live video detailing and marketing presentations,"
says Frost & Sullivan Research Analyst Misty Hughes. "Aptilon's "Sales Force
of the Future" model augments a company's traditional field-based sales
force's efforts by providing live video product presentations with company
sales representatives at the healthcare provider's convenience anytime,
anywhere."
    The company's solution offers unparalleled convenience and quality
service. Nearly 76 percent of its live video sales presentations are conducted
after office hours on nights and weekends. Moreover, 50 percent of healthcare
providers participate in the online presentations from home. On a typical day,
alternative sales channel-based representatives interact with about twice the
number of healthcare providers as traditional field-based representatives
    On average, field-based representatives are able to engage physicians for
two to four minutes in a traditional face-to-face office call. The superior
convenience of Aptilon's online sales presentations has resulted in higher
quality and more in-depth interactions with physicians with each call
averaging over eight minutes in length. Aptilon's efforts complement
traditional sales forces by helping healthcare enterprises access medical
professionals who would not otherwise be accessible and increasing sales force
effectiveness without adding expensive head count.
    Aptilon's clients can offer a concierge level of service to Aptilon's
growing network of over 450,000 opted-in healthcare professionals who are
presented with relevant, informative and high-quality marketing messages in an
easy-to-use format. "Additionally, Aptilon's suite of web-based services
offers healthcare providers one-stop shopping with options to participate in
peer-education events, case study education and e-CME courses, as well as the
ability to order patient education materials, samples, and vouchers," notes
Hughes. "Furthermore, extending sampling reach to physicians in vacant or
non-covered territories helps pharmaceutical companies build stronger
relationships with them as well as expand their market coverage."

    Each year Frost & Sullivan presents this Award to the company that has
demonstrated the ability to expand the customer base, while maintaining its
existing install base, with more innovative value creation and enhancement
strategies than competing vendors. The Award recognizes the company's
successful sales entry, customer acquisition and service strategies, and the
degree to which those strategies have met customers' stated needs and
requirements. Such innovation is expected to significantly improve customer
interaction and contribute to customer satisfaction.
    Frost & Sullivan Best Practices Awards recognize companies in a variety
of regional and global markets for demonstrating outstanding achievement and
superior performance in areas such as leadership, technological innovation,
customer service, and strategic product development. Industry analysts compare
market participants and measure performance through in-depth interviews,
analysis, and extensive secondary research in order to identify best practices
in the industry.

    About Aptilon Corporation

    Aptilon enables pharmaceutical, biotech and medical device companies to
effectively reach and interact with physicians via the Internet through its
innovative AxcelRx Live video detailing (with company reps), virtual programs,
peer selling and other sales and marketing programs. Leading health care
companies have adopted Aptilon's model, driving tens of thousands of
high-quality rep-physician interactions averaging more than eight minutes in
length. Aptilon provides the infrastructure necessary for sales
representatives to build physician awareness, understanding and preference
during all stages of a products life cycle, from pre-launch education through
end stage support. For more information, visit www.aptilon.com.

    About Frost & Sullivan

    Frost & Sullivan, the Growth Consulting Company, partners with clients to
accelerate their growth. The company's Growth Partnership Services, Growth
Consulting and Career Best Practices empower clients to create a growth
focused culture that generates, evaluates and implements effective growth
strategies. Frost & Sullivan employs over 45 years of experience in partnering
with Global 1000 companies, emerging businesses and the investment community
from more than 30 offices on six continents. For more information, visit
http://www.awards.frost.com.




For further information:

For further information: About Aptilon Corporation: Mark Gleason,
Aptilon Corporation, (847) 331-8628, mgleason@aptilon.com; Jed Weiner, White
Oak Communications, Inc., (847) 910-1330, jed.weiner@comcast.net; About Frost
& Sullivan: Stacie Jones, (210) 247-2450, Stacie.jones@frost.com

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