From the nose to the tail: Thanks to my Veterinarian, I AM a Healthy PET



    TORONTO, Feb. 5 /CNW/ - This winter, Iams and Yahoo! Pets are asking
Canadian pet owners to share their heart-warming stories about their
veterinarians. The Thanks to my Veterinarian, I AM a Healthy PET online
contest recognizes the essential role veterinarians play in the well-being of
Canadian pets.
    "The partnership you develop with your veterinarian is one of the most
important relationships you will have as pet parents," said David Kozuch,
Veterinarian and Manager Technical Services and Academic Affairs, P&G.
"Veterinarians are pet passionate people that are dedicated to providing the
best health possible for all animals. Recognizing these professionals through
the Thanks to my Veterinarian, I AM a Healthy PET campaign is a great way for
pet owners to thank their veterinarians for the role they play in their pet's
happiness.

    Checking-In On Your Pet's Health

    Just as it is important for humans to have regular medical examinations,
it is equally as important for animals to have regular check ups to keep them
happy and healthy. A visit with your veterinarian should include a thorough
"nose-to-tail" examination as well as discussion about your pet's history and
lifestyle. It is recommended that your pet gets examined annually, and being
proactive will help with the early diagnosis of any potential health problems.
    Outside of the veterinarian's office, it's a good idea to take a few
minutes every week to check your pet's eyes, ears and mouth, skin and paws for
any irregularities. Also be aware of any changes in their daily behaviours,
activity levels and eating habits. Actions taken at home, combined with a
nutritionally balanced diet that is recommended by a veterinarian, are at the
core of maintaining your pet's health and happiness in between veterinary
visits.
    "As a leader in pet health and nutrition, Iams encourages pet owners to
talk to their veterinarians about caring for their pet," says Lisa Festa,
External Relations Manager, P&G Canada "It's the powerful relationship and
open communication between a pet owner and a veterinarian that inspired us to
create the Thanks to my Veterinarian, I AM a Healthy PET program. This is our
way of saying thank you to veterinarians for their hard work and dedication to
the health of Canadian pets."

    A Shout Out to Canadian Veterinarians

    Canadians who wish to share stories of the bond between their
veterinarian and their pet can visit www.Yahoo.Pets.ca and the Thanks to my
Veterinarian, I AM a Healthy PET contest page. All submissions will be posted
on Yahoo.Pets.ca and will be entered for a chance to win(*) an Iams pet care
prize pack. The contest runs from February 5th to March 31st, 2009. All story
submissions will be forwarded onto that veterinarian and his/her staff along
with an Iams certificate thanking them for their positive contribution to the
pet community.

    (*) No purchase necessary. Contest closes March 31/09.

    
    About Yahoo! Canada
    -------------------
    
    Yahoo! Canada Co. is a leading Internet destination that provides online
products and services to meet the needs of Canadians and offers a range of
tools and marketing solutions for businesses to connect with Internet users.
Yahoo! Canada serves Canadians in both English and in French through its
sites, www.yahoo.ca and http://qc.yahoo.ca. In Canada, Yahoo! sites were
visited by more than 16 million Canadians in December 2008 (comScore Media
Metrix, December, 2008). Yahoo! Canada is headquartered in Toronto, Ontario.

    
    About P&G Pet Care
    ------------------
    
    For more than 60 years, P&G Pet Care (NYSE:  PG), the maker of Iams and
Eukanuba, has enhanced the well-being of dogs and cats by providing
world-class quality foods and pet-care products. To learn more about
Eukanuba(R) and Iams(R) Dog & Cat Foods or general pet care and nutrition
information, call the Iams Consumer Care Center at (800) 446-3075. You can
also visit us on the Web at http://www.iams.com or http://www.eukanuba.com.

    
    About Procter & Gamble
    ----------------------
    
    Three billion times a day, P&G brands touch the lives of people around
the world. The company has one of the strongest portfolios of trusted,
quality, leadership brands, including Pampers(R), Tide(R), Ariel(R),
Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Gain(R),
Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R),
Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R),
Gillette(R), and Braun(R). The P&G community consists of 138,000 employees
working in over 80 countries worldwide. Please visit http://www.pg.com for the
latest news and in-depth information about P&G and its brands.





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For further information: For media inquiries, please contact: Andrea
Hynes, Optimum PR, (416) 968-6007, andrea.hynes@cossette.com; or Ana Aujla,
Optimum PR, (416) 934-8425, ana.aujla@cossette.com

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