From pool deck to PoolExpert.com - Swim team mates win gold selling online venture to Rogers



    TORONTO, Aug. 5 /CNW/ - PoolExpert Inc, one of Canada's leading fantasy
sports providers, today announced their acquisition by Rogers Media. Value of
the acquisition was not released. Also known as a rotisserie, roto, a fantasy
sport is a game where fantasy owners build a team that competes against other
fantasy owners based on the statistics generated by individual players or
teams of a professional sport. More than two million Canadian's play fantasy
sports on-line and off-line.
    PoolExpert Inc. entrepreneurs Ron Watson and Steve Hulford met on a pool
deck in their teens while swimming for competing teams. In the early nineties,
they both swam for the University of Toronto and the Canadian National Swim
team. Formerly, Watson held positions in corporate finance and started a
software development organization, while Hulford pursued a sports media
internet career with companies like TSN and Sportsnet. In 2005, Watson and
Hulford acquired PoolExpert.com and grew it into one of Canada's largest
fantasy sports providers.
    "The last three years has been an unbelievable experience working with
such a passionate community at PoolExpert," said former co-owner Ron Watson.
"Rogers is the perfect home to continue the rich history of building a cutting
edge hockey pool management experience."
    "Rogers' breadth of sites, and brands will be able to leverage the
PoolExpert technology and offer a better service and experience to customers,"
said Steve Hulford, former co-owner of PoolExpert.
    Watson and Hulford are already well into their next venture, Filemobile
(www.filemobile.net), an on-demand social media platform company. Today,
Filemobile is a fast growing and profitable business working with leading
broadcast and online content providers including CTV, TSN, CBC, MTV, MuchMusic
& Molson/Coors.

    About PoolExpert (PoolExpert.com)

    Launched in September of 1999, PoolExpert is Canada's largest bilingual
provider of online fantasy sports pool management software, draft kits and
real time stats. Currently PoolExpert provides league management for Hockey,
Baseball, and Formula One (F1). PoolExpert provides an online service for pool
managers to manage the stats and rosters for their pools. The company has
hundreds-of-thousands of registered members and active game players.

    About Filemobile (Filemobile.net)

    Filemobile is an on-demand (software as a service) social media platform
company specializing in user-generated content, social networking and
broadband video. Media Factory is Filemobile's platform product: content
management, user management, widget publisher and application development
environment for rich media. It is a central place to manage and distribute
media (user-generated and commercial content) anytime, anywhere. Filemobile is
a recent nominee for "Most promising company of the year" at the Canadian New
Media Awards.





For further information:

For further information: Tina Quelch, Calador Communications, (416)
925-6034, tina@calador.ca

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