From January 9th to 20th 2008: SOLDES BY PARIS



    PARIS, November 28 /CNW/ - A " made in Paris " event will invade the
French capital from January 9th to 20th. During the French sales, " Soldes by
Paris " will bring together department stores, trendy shops, luxury brands and
young designers, as well as concept stores, local shops, monuments and unusual
Parisian locations. With the 2nd edition of " Soldes by Paris ", the Chamber
of Commerce and Industry of Paris, along with the town council of Paris, the
Tourist and Congress Office of Paris, Maison de la France and their partners
(Galeries Lafayette, Le Printemps, merchant associations, the union of the
inner city trade, the French federation of clothing retailers, the French
clothing federation, the PROCOS and the railway networks) wish to attract
tourists in Paris during the winter sales and transform the capital into a
major shopping destination.

    " Soldes by Paris ": a good way to promote Paris' assets towards tourists

    " Soldes by Paris " is the expression of the diversity and richness of
Paris: its shops, department stores, designers, cultural agenda, picturesque
sites, festive and lively spots. Soldes By Paris also means discount offers
proposed by Parisian tourist operators.

    In the programme: a dynamic Paris divided into thematic routes

    The creation of 5 shopping/discovery routes for every style and every
taste:

    Chic

    Trendy

    Original

    Romantic

    Creative

    Tools and services displayed:

    An interactive, bilingual and original website: wwwsoldesbyparistouch.com

    The Guide 08: compiles all routes, major addresses, as well as the
shopping, cultural and event programme. Bilingual issue.

    Circulation: 100,000 copies.

    Shopping Stations " Soldes by Paris "

    From January 9th to 13th, at the opening of the sales, reception desks,
run by trilingual "shopping coaches", will be set up in the five main shopping
zones of Paris with the aim of informing and orientating tourists, as well as
distributing them the " Soldes by Paris " Guide 08.

    "Shopping Coaches" in the streets will help tourists to discover Paris

    "The Paris Bazaar Show" : celebrities will launch "Soldes by Paris" on
January 9th

    Other good deals:

    Special offers for tourists (hotels, restaurants, city tours): Parisians
working in the tourism industry (hotel and restaurant owners, tour operators)
federated by the Tourist and Congress Office of Paris, attract visitors with
discounted offers and " Soldes by Paris " advantages.

    Transportation offers for visitors thanks to the foreign subsidies of the
French railway networks, SNCF.

    An original entertainment programme on each route: thanks to the dynamism
and to the mobilization of the Parisian capital's merchant associations and of
their members federated by the Parisian Chamber of Commerce and Industry,
you're invited to discover events and activities all along the 5 " Soldes by
Paris " routes.

    Did you know?

    Paris, a shopping destination

    We can provide :

    - A full observation of the fashion and consumption trends of foreign
tourists in Paris (An insight into the survey led by Global Refund, world
leader in duty-free services and the Tourist and Congress Office of Paris)

    - Weight of nationalities (outside the EU) on Paris (Source: Global
Refund)

    - Weight of inequalities and differences (Source: Global Refund(*))

    Shopping info, cultural agenda, good spots on

    www.soldesbyparistouch.com

    Press conference will take place on January 7th : don't hesitate to
contact us for further information.

    MULTIMEDIA AVAILABLE:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5555805




For further information:

For further information: Soldes by Paris Press contact: Laura Bilman 
Aleksandra Kawecki Tel. +33 (0)1 53 32 55 81 / +33 (0)1 53 32 62 09
laura.bilman@ketchum.fr / aleksandra.kawecki@ketchum.fr

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SOLDES BY PARIS

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