From Director Michael Bay and Executive Producer Steven Spielberg, the Biggest Movie of the Year Worldwide, TRANSFORMERS: Revenge of the Fallen is Unleashed on Blu-ray and DVD



    
    DreamWorks Pictures' and Paramount Pictures' $820+ Million Global Smash
    Returns to Earth October 20 Armed with Explosive Special Features to Bring
    the Epic Battle Home in Two-Disc Blu-ray and DVD Sets





    
    HOLLYWOOD, Calif., Aug. 20 /CNW/ -- With more action and more thrills,
TRANSFORMERS: Revenge of the Fallen captivated audiences to earn over $820
million at the box office and become the #1 movie of the year in North America
and throughout the world.  The latest spectacular adventure in the wildly
popular TRANSFORMERS franchise will make its highly-anticipated DVD and
Blu-ray debut on October 20, 2009 in immersive, two-disc Special Editions, as
well as on a single disc DVD, from DreamWorks Pictures and Paramount Pictures
in association with Hasbro; distributed by Paramount Home Entertainment.  The
eagerly-awaited home entertainment premiere will be accompanied by one of the
division's biggest marketing campaigns ever, generating awareness and
excitement of galactic proportions.
    

    (Photo:  http://www.newscom.com/cgi-bin/prnh/20090820/LA64007)

    
    From director Michael Bay and executive producer Steven Spielberg, in
association with Hasbro, TRANSFORMERS: Revenge of the Fallen delivers non-stop
action and fun in an all-new adventure that the whole family can enjoy. 
Featuring out-of-this-world heroes in the form of the mighty AUTOBOTS and a
malevolent and powerful villain known as THE FALLEN, the film boasts some of
the most sensational--and complex--visual effects in film history set against
the backdrop of spectacular locations around the world.  In addition to
audience favorites OPTIMUS PRIME and BUMBLEBEE, the film's human stars have
returned to help save the world including Shia LaBeouf (Indiana Jones and the
Kingdom of the Crystal Skull), Megan Fox (How to Lose Friends & Alienate
People), Josh Duhamel ("Las Vegas"), Tyrese Gibson (Four Brothers) and John
Turturro (The Good Shepherd).

    The TRANSFORMERS: Revenge of the Fallen two-disc Blu-ray and DVD feature
over three hours of in-depth, immersive special features that let viewers
further explore the world of the legendary ROBOTS IN DISGUISE.  Among the
engrossing content is a multi-chapter documentary, including interviews with
the cast and crew, that chronicles the entire making of the film from
development and design to filming in locations around the globe, working with
the U.S. military, creating the groundbreaking visual effects and putting it
all together to produce the biggest film of the year.  The discs also include
an all-access featurette following renowned director Michael Bay through an
entire day, a comprehensive exploration of the "confidential files" on a dozen
of the TRANSFORMERS characters featured in the film, multi-angle breakdowns of
some of the most sensational action sequences and much, much more.

    The Blu-ray and two-disc DVD packages also will feature augmented reality
technology that will allow owners to interact with a holographic image of
OPTIMUS PRIME utilizing their webcams and a special website.  Fans will be
asked to piece together the Matrix of Leadership to bring OPTIMUS PRIME back
to life, help repair his armor and calibrate his weapons by actually
controlling his aim during target practice.

    As an added bonus, the Blu-ray will include an exclusive interactive
feature that gives viewers the ability to customize their own robot characters
and get a glimpse at a rogue robot.  Out of all the available permutations,
one will unlock an exclusive interview with Michael Bay about his plans for
the next adventure.
    

    Two-Disc Special Edition DVD & Blu-ray:
    
    The TRANSFORMERS: Revenge of the Fallen two-disc Special Edition DVD is
presented in widescreen enhanced for 16:9 televisions with Dolby Digital
English 5.1 Surround, French 5.1 Surround and Spanish 5.1 Surround with
English, French and Spanish subtitles.  The Blu-ray will be presented in 1080p
high definition with English 5.1 DTS-HD Master Audio, French 5.1 Dolby Digital
and Spanish 5.1 Dolby Digital with English, English SDH, French, Spanish and
Brazilian Portuguese subtitles.  The disc breakdown is as follows:
    

    Disc 1:

    --  Commentary by Michael Bay, Roberto Orci and Alex Kurtzman


    Disc 2:
    --  The Human Factor: Exacting Revenge of the Fallen--This multi-chapter
        documentary chronicles the entire creation of the film and includes
        interviews with the cast and crew:
        --  Seeds of Vengeance - Development and Design - After the
            overwhelming success of 2007's Transformers, how do the filmmakers
            top themselves for the sequel?
        --  Domestic Destruction - Production: United States - Michael Bay
            believes in going big:  Big action and big explosions.  Cast and
            crew are pushed to the limit as they traverse the U.S. from New
            Mexico to Pennsylvania.
        --  Joint Operations - Production: Military - No other filmmaker in
the
            world enjoys the kind of military access and cooperation Michael
            Bay has. Here we see just how efficient our armed forces are and
            the awe and respect shown by the cast.
        --  Wonders of the World - Production: Middle East - You can't really
            reproduce Egypt anywhere but Egypt so off we go to Giza and Luxor.
        --  Start Making Sense - Editing - In order to turn over the massive
            amount of film as quickly as possible to VFX, four editors work
            tirelessly in a unique tag-team approach to shape the film.
        --  Under the Gun - Visual Effects - Revenge of the Fallen features
the
            most complicated VFX in film history.  So complicated in fact that
            the filmmakers were unsure they would make the deadline. The
            DEVASTATOR VFX alone required 83% of ILM's total render farm
            capacity.
        --  Running the Gauntlet - Post-Production and Release - Working seven
            days a week, Michael Bay and company usher the film through sound
            design, Digital Intermediate color-timing and a globe-trotting
            whirlwind of premieres.
    --  A Day with Bay: Tokyo--An intimate and fun all-access journey with
        Michael Bay as he travels to Tokyo, Japan for the world premiere of
the
        biggest film of the year.
    --  25 Years of TRANSFORMERS--Access an all-new featurette celebrating a
        monumental milestone for one of Hasbro's most successful and popular
        franchises.
    --  NEST: Transformer Data-Hub--Explore conceptual artwork created by the
        production for 12 of the most popular AUTOBOTS and DECEPTICONS from
the
        film.
    --  Deconstructing Visual Bayhem with Commentary by Pre-Vis Supervisor
        Steve Yamamoto-- A series of multi-angle pre-visualization sequences
        allowing viewers to learn how some of the film's most spectacular
        scenes were created with an introduction by Michael Bay.
    --  Extended Scenes

    --  Music Video: Linkin Park's "New Divide"


    BLU-RAY EXCLUSIVE:
    --  The ALLSPARK Experiment--Viewers get their chance to unleash the power
        of the recently recovered ALLSPARK shard on Earth vehicles.  Begin by
        selecting and customizing a vehicle with a selection of parts and
        accessories.  Then apply the ALLSPARK to this creation and watch what
        happens.  Applying the ALLSPARK to certain custom combinations enables
        four new robot characters with special powers.  If viewers discover
all
        four, they unlock a fifth vehicle, which reveals a top secret message
        about the future of the TRANSFORMERS movie franchise.
    --  NEST: Transformer Data-Hub--A database of some of the TRANSFORMERS
        characters that appear in the new film, offering users access to each
        robot's confidential file including:
        --  Innovative 3D spin galleries of each robot
        --  A timeline for each TRANSFORMERS character charting its origins,
            back story and design evolution from toys to animated series to
            comics and finally feature films
    --  Giant Effing Movie - A very personal look at the making of the movie.

    --  The Matrix of Marketing--An archive of the film's promotional media
        including trailers, posters and television spots.


    A Message for All Mankind
    
    The TRANSFORMERS: Revenge of the Fallen Blu-ray and DVD debut will be
supported by one of the largest marketing and promotional campaigns in
Paramount Home Entertainment's history.  In addition to a multi-million dollar
advertising blitz spanning television, print, radio and online, a stellar
array of partners has joined forces with the studio to ensure that the
AUTOBOTS' message is transmitted to all of the Earth's inhabitants.

    Chevrolet returns as a partner with an awesome sweepstakes offering
participants the chance to win a dream garage.  The winner will select two
Chevy vehicles of their choice from the most diverse line-up on the planet,
including the coveted Camaro, the all new Equinox, the critically acclaimed
Malibu, the legendary Silverado and others.  A huge online campaign will drive
consumers to a dedicated website to enter to win.  Papa John's will launch a
massive national promotion in over 2,500 locations and featuring a
multi-million dollar national television campaign promoting a $3.00 coupon for
the DVD and Blu-ray.  Papa John's will also produce over two million limited
edition TRANSFORMERS-themed pizza boxes and promote the offer and DVD release
on 25 million pieces of direct mail and over 250 million online impressions. 
Land O'Frost will feature a $3.00 DVD rebate inside five million packages of
One Pound Premium  deli pouch lunch meats.  The promotion will be executed
across nearly 20,000 supermarkets.  Perdue will feature a promotion on 2.5
million packages of PERDUE  Refrigerated Breaded Chicken products featuring a
$5 DVD rebate that will be promoted through a full-page free-standing insert
ad and in-store POP.
    

    Synopsis:
    
    The battle for Earth continues in this action-packed blockbuster from
director Michael Bay and executive producer Steven Spielberg.  When
college-bound Sam Witwicky (Shia LaBeouf) learns the truth about the ancient
origins of the TRANSFORMERS robots, he must accept his destiny and join
OPTIMUS PRIME and BUMBLEBEE in their epic battle against the DECEPTICONS, who
have returned stronger than ever with a plan to destroy our world.
    

    About Paramount Home Entertainment
    
    Paramount Home Entertainment (PHE) is part of Paramount Pictures
Corporation (PPC), a global producer and distributor of filmed entertainment. 
PPC is a unit of Viacom (NYSE:   VIA, VIA.B), a leading content company with
prominent and respected film, television and digital entertainment brands. 
PHE is responsible for the sales, marketing and distribution of home
entertainment products on behalf of various parties including: Paramount
Pictures, Paramount Vantage, Paramount Classics, Paramount Famous Productions,
Nickelodeon, MTV, Comedy Central, CBS and PBS and for providing home
entertainment fulfillment services for DreamWorks Animation Home
Entertainment.
    

    About Hasbro
    
    Hasbro, Inc. (NYSE:   HAS) is a worldwide leader in children's and family
leisure time products and services with a rich portfolio of brands and
entertainment properties that provides some of the highest quality and most
recognizable play and recreational experiences in the world. As a
brand-driven, consumer-focused global company, Hasbro brings to market a range
of toys, games and licensed products, from traditional to high-tech and
digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA,
MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see
how we inspire play through our brands at http://www.hasbro.com. (C) 2009
Hasbro, Inc. All Rights Reserved.


    
    TRANSFORMERS: Revenge of the Fallen
    Street date:      October 20, 2009
    Runtime:          142 minutes
    Pricing:          $19.99 (Single-disc DVD)
                      $24.99 (Two-disc DVD)
                      $29.99 (Two-disc Blu-ray)
    U.S. Rating:      PG-13 for intense sequences of sci-fi action violence,
                      language, some crude and sexual material and brief drug
                      material
    Canadian Rating:  PG for violence




    




For further information:

For further information: Brenda Ciccone of Paramount Home Entertainment,
+1-323-956-8091, brenda_ciccone@paramount.com; or Julie Duffy of Hasbro,
+1-401-727-5931, jduffy@hasbro.com

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