New data also reveals major shift in Canadians' car purchasing habits
TORONTO, April 9 /CNW/ - According to the most recent data from comScore,
Kijiji.ca Cars & Vehicles is the No. 1 automotive website amongst its
competitors(*), making it the country's top online resource for buying and
selling used vehicles.
In February 2009, 2.6 million unique visitors, or more than one-in-10
online Canadians, turned to the Cars & Vehicles category on Kijiji.ca - a lead
of 27 per cent (or a half-million visitors) over the second-largest online
destination amongst its competitors(*) in Canada. In the first two months of the
year, Kijiji's auto category has grown 11 per cent.
Why are Canadians shopping on Kijiji.ca? Currently, the online
classifieds site's Cars & Vehicles category includes more than 500,000
individual free classified postings from across Canada. These include free
advertisements for everything from cars and classic cars, SUVs, trucks, and
vans, to motorcycles, boats, ATVs and RVs.
"Kijiji has positively changed the way Canadian consumers buy and sell
used vehicles by helping to connect car buyers with local, individual
sellers," said Andrew Sloss, Country Manager, Kijiji Canada. "Unlike other
websites, Kijiji.ca has local sites for 63 cities across the country, making
it easy for buyers to find sellers in their own neighbourhoods."
The number of page-views recorded for Kijiji Canada's cars and vehicles
listings is growing rapidly. In the first two months of the year, the number
of page views has increased by 16 million. The number of overall visits (new
and returning users) to the category has grown to over 13.2 million, more than
two times that of the distant second competitor(*) online.
What's causing the shift from dealer to driveway? The majority of
Canadians are buying used, according to additional research from a comScore
survey commissioned by Kijiji. Likely a result of a tighter economy and
heightened environmental awareness, 68 per cent of recent car purchases were
of pre-owned vehicles. Almost half of Canadians who purchased a used car
bought it directly from the previous owner.
"When it comes to individuals buying or selling a vehicle, the Internet
has become a powerful tool and Kijiji is the most popular classifieds website
with both car buyers and sellers," said Sloss. "Kijiji's easy-to-use
interface, and no listing fees, attracts a large volume of sellers, and this
in turn benefits buyers. Consumers who recently purchased a vehicle online
were likely to find it on Kijiji."
The comScore data also shows that consumers are doing their homework.
Those looking for used cars are spending more time than ever on Kijiji.ca. By
February 2009, the total minutes count for Kijiji's auto category surpassed 90
(*) Based on comScore data, Kijiji Cars & Vehicles' competitors include
these leading online auto sites: Autotrader.ca, Autos 123, eBay Motors US,
eBay Motors Canada.
Kijiji, which means "village" in Swahili, is a group of classifieds-style
web sites that offer a convenient, fun, and easy way for people in the same
city to meet, trade, share ideas, and help each other out in areas such as
housing, jobs, goods, services, cars, and personals. The entire Kijiji family
includes the Kijiji, Gumtree, LoQUo, Intoko, and Marktplaats brands. Kijiji
sites are currently available in over 1500 cities in more than 20 markets
around the world; it is the most visited classified site in Canada with more
than 7 million unique visitors per month.
For further information:
For further information: Nicole Tuschak or Jesse Kohl, Environics
Communications, (416) 969-2712 or (416) 969-2709, firstname.lastname@example.org or