Fringe Benefits: 1.54 Million Watch Series Debut



    
    -- 1.54 Million Watch Series Debut as J.J. Abrams Delivers Most-Watched
    New Series This Fall --

    -- Fringe drains the pool on 90210 and empties the house on
    Big Brother --

    -- 3.7 million catch all or part of Fringe debut; most-watched program of
    the night across key demos nationally and in Vancouver and Toronto --

    -- Encore of Fringe pilot airs Saturday; shocking second episode
    premieres Tuesday, September 16 on 'A' --
    

    TORONTO, Sept. 10 /CNW/ - Fringe is this Fall's biggest new hit,
delivering a super-sized series premiere last night with 1.54 million viewers
across Canada. The critically-acclaimed new series was the most-watched
television program of the night in all key demos nationally and in Toronto and
Vancouver as well and becomes the highest-rated new series premiere of the
season. To note:

    
    -   Fringe more than doubled the audience of 90210 (Global; 670,000, down
        48% since last week's series premiere) from 9-9:30 p.m.

    -   Fringe (1.53 million) delivered 63% more viewers from 8-9 p.m. than
        Big Brother (CBS/Global; 943,000)

    -   Fringe performed in key demos with 904,000 viewers A25-54 and
        798,000 viewers A18-49

    -   Fringe grew in each half-hour, peaking with 1.8 million viewers.

    -   An astounding 3.66 million Canadians watched all or part of Fringe's
        debut

    -   Fringe was also No. 1 in total viewers and the key demos Adults 25-54
        and Adults 18-49 in Toronto and Vancouver.
    

    An encore of Fringe's series premiere airs Saturday, September 13 at 8
p.m. ET on 'A' and can be seen now on demand on the CTV Video Player at
ctv.ca. Fringe's nail-biting second episode, "The Same Old Story," airs in its
regularly scheduled time period Tuesday, September 16 at 9 p.m. ET on 'A', as
Olivia, Dr. Bishop and Peter investigate the mysterious death of a woman - who
conceives, carries to full term and then births a baby in the span of hours -
and her baby, who ages 80 years in a matter of minutes. As the bizarre and
seemingly unexplainable occurrences are explored, Dr. Bishop runs extensive
testing in the lab, Peter endures his new role as his father's keeper, and
Olivia turns to Massive Dynamic Chief Operating Officer Nina Sharp (Blair
Brown) for assistance.

    Source: Preliminary overnight data, CTV Total and Global Total (BBM
Nielsen Media Research).




For further information:

For further information: Jim Quan, CTV Inc., (416) 332-4311 or
jquan@ctv.ca


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