Free is a beautiful thing as Harvey's celebrates its 50th Birthday with National Hamburger Day



    
    - Enjoy Quebec's Best Tasting Burger(*), topped just the way you like
    it! -
    

    TORONTO, May 19 /CNW/ - Burger lovers rejoice! Harvey's is hosting its
third annual and first national Hamburger Day to kick off the celebration of
their 50th Birthday and to thank guests for their loyalty. On May 24th, from
10:30 a.m. to 3:00 p.m., Canadians are invited to visit participating Harvey's
locations to experience Quebec's Best Tasting Burger(*) topped just the way they
like it ... for free.
    "It's our 50th Birthday and we want Canadians right across the country to
experience Canada's best tasting burger for free," says Frank Hennessey,
president of Harvey's. "To date, we've served more than 500,000 free burgers
on Hamburger Day and we want to keep that number climbing. So, we invite all
Canadians to come out for some economic relief and help us kick-off another 50
years with a burger topped just the way they like, on us."
    Not only is Harvey's Hamburger Day now national, but Harvey's is also
introducing The Gift Burger to celebrate its 50th Birthday all summer long.
Purchase any Harvey's hamburger between May 25th and August 2nd and get a free
Harvey's Original Hamburger on the next visit.

    
    A History of Great Taste
    ------------------------
    
    Rated as the No. 1 Best Tasting Burger in Quebec(*), Harvey's has been
making custom-made hamburgers for Canadians since 1959 and is the only
home-grown national hamburger chain in Canada. Giving the customer exactly
what they want has always been at the forefront of the chain's mandate - from
grilled patties to a wide array of fresh toppings garnished in front of each
guest - Harvey's knows what it takes to make the best tasting burgers.
    Over the past 50 years, Harvey's has custom-made more than 900 million
burgers, topping them with 16,092,000 litres of ketchup and 101,258,100 litres
of pickles. Ketchup has remained the favourite garnish with 35 per cent of
burgers sporting red, but Harvey's keeps up with guests' changing tastes, and
has introduced new garnishes over the years. In 2006, both BBQ sauce and hot
sauce were added to the garnish line-up.

    
    About Harvey's
    --------------
    
    Harvey's now has 269 restaurants nationwide and plans to open another 20
restaurants by 2010. Today, the Quebec market boasts 47 locations with plans
to build four new restaurants by the end of 2009 and another five by 2010.
Harvey's serves more than 35 million grilled hamburgers to their guests each
year, and has served over 900 million burgers since opening in 1959. Harvey's
is a division of Cara Operations Limited, Canada's leading integrated
restaurant company. Cara is a privately owned company. Visit www.harveys.ca
for more information.

    
    (*)In an online study conducted by IPSOS Reid in April 2009 among 559
    Quebec residents 18 years or older, Harvey's was chosen most often for
    having the best tasting burger amongst major fast food burger
    restaurants.
    





For further information:

For further information: Riddhi Gandhi, Alicia Storey, Edelman, (416)
979-1120 ext. 295, 292, Riddhi.gandhi@edelman.com, Alicia.storey@edelman.com


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