Foundation of China High Definition DVD Industry Association (CHDA) Heralds New Era of High-Definition Entertainment in China



    Industry Leaders Develop and Promote CH-DVD, a New High Definition DVD
Standard for Chinese Market

    BEIJING, September 7 /CNW/ - The Optical Memory National Engineering
Research Center (OMNERC), a laboratory dedicated to optical disc research in
Tsinghua University, today announced CH-DVD (China High Definition DVD)(a), a
new generation high definition DVD format developed in collaboration with
research institutes and manufacturing enterprises at home and abroad. The
physical format of CH-DVD includes Chinese-owned intellectual property, and is
based on HD DVD, the next generation high definition DVD approved by the DVD
Forum. The realization of CH-DVD was supported by the Chinese government, and
will pave the way for the localization of blue-laser, high-definition DVD in
China.

    On Sept. 7, 2007, OMNERC established CHDA -- the China High Definition
DVD Industry Association -- in cooperation with the DVD Forum and Chinese and
international partners. CHDA will play a leadership role in the promotion of
CH-DVD, and will make a big push to launch CH-DVD player into the Chinese
market in 2008.

    The emergence of CH-DVD as a high definition format integrating
Chinese-owned intellectual property clearly demonstrates that a Chinese
optical disc technology is already at the world-class level. In the near
future, all related industries in China are expected to make the transition
from standard definition DVD to high definition DVD.

    CH-DVD is designed to play a central role in the sound development of the
content industry, and adopts advanced copy protection technology that
effectively prevents the spread of pirated copy. Many content holders have
confirmed their support for CH-DVD and will launch movie titles in the CH-DVD
format.

    In the next year, China will start broadcasts of high definition TV
programs. In combination with HDTV, CH-DVD will provide a wide variety of HD
content that will enrich the lives of viewers.

    (a) "CH-DVD" and "China High Definition DVD Industry Association" are
provisional names subject to change.




For further information:

For further information: PRAP China Public Relations Consultants, Inc.
Ms. Yan Xu, +86-10-8518-5208 ext. 14 yanx@prap.com.cn

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THE OPTICAL MEMORY NATIONAL ENGINEERING RESEARCH CENTER

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