Foundation launches regional health magazine



    HALIFAX, Feb. 28 /CNW/ - With a desire to change the way we think about
health and help inform Atlantic Canadians about health care news and advances,
the QEII Foundation today rolled out its new regional health magazine Living
Healthy in Atlantic Canada. Produced in partnership with Saltscapes Publishing
Ltd., the glossy publication will hit the presses twice annually, with an
estimated 50,000 copies in each print run advocating healthy lifestyle
options, dietary choices and profiles of progressive treatments and
ground-breaking research activities both at the QEII Health Sciences Centre
and in communities across the region.
    "This new magazine typifies the proactive approach we need to take to
transform our health system into becoming more people centred," said Dr. Ray
LeBlanc, Vice-President, Research & Academic Affairs for the Capital District
Health Authority. "By informing readers of their lifestyle decisions, we're
taking the first step towards involving them in their own care."
    Subscribers to Saltscapes magazine throughout Atlantic Canada will
receive Living Healthy in Atlantic Canada as a supplement to the spring and
autumn copies of the popular regional magazine. The remainder of the copies
will be distributed to audiences of the QEII Foundation and throughout the
QEII Health Sciences Centre. As the largest tertiary care facility in Atlantic
Canada, the QEII Health Sciences Centre serves as the backdrop for much of the
magazine's focus.
    "Part of our mandate at the QEII Foundation is to enrich health care for
Atlantic Canadians," said the Honourable Constance Glube, Chair of the QEII
Foundation Board of Trustees. "We believe this new magazine helps us achieve
that."
    For the publishers of Saltscapes, the new magazine offers a tie-in with
one of the region's leading health care fundraising organizations. "This is
very significant journalism," said Jim Gourlay, Editor-in-Chief of Saltscapes.
"Starting with the premise that the best health care is illness avoidance, the
magazine content will relate very directly to quality of life, and even length
of life, for Atlantic Canadians. What could be more significant than that?"

    About the QEII Foundation

    The Queen Elizabeth II Health Sciences Centre Foundation is a non-profit,
charitable organization established to strengthen the QEII's ability to
provide health care of the highest quality across Atlantic Canada. The QEII
Foundation raises funds for state of the art technology, community-based
disease prevention initiatives, professional education and medical research.
Since 1996, the QEII Foundation has raised more than $120 million for the
QEII.

    About Saltscapes Publishing Ltd.

    Saltscapes Publishing Limited produces and distributes the most popular
and significant lifestyle consumer magazine east of Montreal currently
enjoying per-issue readership growing through 260,000. As a consequence of the
award-winning magazine's simple editorial mission to showcase the best
elements of Atlantic Canada, the brand name has become iconic in the region.




For further information:

For further information: Steve Jennex, Communications Director, (902)
473-5591

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QEII Foundation

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