- Brings wide breadth of experience in agricultural sector, including
greenhouses, which Forterra believes will be a significant year-round
TORONTO, Aug. 22 /CNW/ - Forterra Environmental Corp. (TSX-V: FTE-V), an
emerging leader in the production and sale of premium organic soil-enrichment
products based on worm castings, today announced that it has retained
agronomist Tom Ferencevic as a consultant to the company.
"We are fortunate to have been able to retain the services of an
agronomist with the breadth of experience that Mr. Ferencevic brings to
Forterra in areas directly relevant to our operations and strategic growth
plans. We expect him to be very active and involved with our development of
marketing and sales strategies, product development, and other areas of our
operations," said Donald Green, Chairman and Chief Executive Officer.
In his career, Mr. Ferencevic has focused on applied research and project
development in the agriculture/horticulture and bio-energy sectors. He is a
founding partner and Vice-President, Environmental Technology for YIELD Inc.
and the Founder and President of Sweet Earth Bio-Energy Inc. With YIELD,
Mr. Ferencevic implements applied research into biogas optimization and
feedstock quality testing, acquires strategic partners in the waste management
and composting sectors for organic fuel supply, and is positioning the
company's digestate into high-value horticultural products.
Prior to launching Sweet Earth Bio-Energy, Mr. Ferencevic worked for
government (Ontario Ministry of Agriculture, Food and Rural Affairs), worked
with the federal government on various projects (Pest Management Centre and
Agriculture & Agri-Food Canada), non-government, and private agri-businesses
(Cargill AgHorizons, as an agronomist). He has developed and managed research
initiatives in renewable energy, environment and pest management.
As a research coordinator for the Ontario Greenhouse Vegetable Growers
from 2005 to 2007, Mr. Ferencevic developed and managed initiatives aimed at
increasing the competitiveness of the greenhouse vegetable sector and
coordinated research initiatives in areas of production, environment, energy
and pest management.
"This experience," noted Rick Denyes, Forterra's President and Chief
Operating Officer, "should prove particularly helpful to Forterra as we
believe that greenhouse growers will be an important market for us that will
create year-round sales opportunities for our company's solid and liquid worm
castings soil-enrichment products. As well, he has worked with many individual
grape growers in the Niagara wine region and with the grower associations,
another group that we believe will be interested in our organic,
environmentally friendly soil-enrichment products."
Mr. Ferencevic's expertise and experience come from working in an
inter-disciplinary environment in areas such as product development and sales,
research project development and implementation, funding application,
improving market access, and sector competitiveness as well as independent
consulting services. He is a graduate of Trent University with a Bachelors
Degree in Environmental Science.
"Before agreeing to be a consultant to Forterra, I reviewed its products
and held discussions with its management and Board," Mr. Ferencevic said. "I
believe that greenhouse growers both floriculture and vegetable, nurseries,
indoor gardeners, garden centers as well as golf courses, will be very
interested in the benefits that Forterra's products can offer them or their
customers. These products are of the highest quality and will be of particular
interest to conventional and organic growers and others with a desire to
improve soil and plant health, as well as those seeking to potentially improve
both the yield and quality of their crops and products."
About Forterra Environmental Corp.
Forterra manufactures and markets environmentally friendly soil
enhancers, using worm castings, which boost fertility while restoring the soil
with organic matter for sustainable, longer-term benefits, including stronger
root growth, and drought and pest resistance. Forterra products contain only
organic material. They are ideal for golf courses, sports fields, lawn care,
parks, nurseries, orchards, and vineyards. Essentially, Forterra uses red
wriggler worms to convert organic waste into vermicompost or worm castings.
Worm castings contain micronutrients, which are required for healthy plant
development. Worm castings also contain microbes, which increase the rate at
which plants take up available macronutrients and micronutrients. Further
information is available on the company's website at www.forterra.com.
This news release contains forward-looking statements based on current
expectations. These forward-looking statements entail various risks and
uncertainties that could cause actual results to differ materially from those
reflected in these forward-looking statements. Such statements are based on
current expectations, are subject to a number of uncertainties and risks, and
actual results may differ materially from those contained in such statements.
These uncertainties and risks include, but are not limited to, availability of
resources, competitive pressures, changes in market activity, and regulatory
requirements. Risks and uncertainties about Forterra's business are more fully
discussed in the company's disclosure materials, including its annual
information form and MD&A, filed with the securities regulatory authorities in
Canada. Forterra assumes no obligation to update any forward-looking statement
or to update the reasons why actual results could differ from such statements.
The TSX Venture Exchange Inc. has neither approved nor disapproved of the
contents of this news release.
For further information:
For further information: Investor and Media Relations, Richard W.
Wertheim, Wertheim + Company Inc., Email: email@example.com, (416)
594-1600, (416) 518-8479 (cell)