PUSLINCH, ON, Feb. 11 /CNW/ - Forterra Environmental Corp. (TSX-V:
FTE-V), an emerging leader in the production and sale of premium organic
soil-enrichment products based on worm castings, is being very busy during
this winter season marketing at various industry trade shows.
"Consistent with our stepped-up marketing program, Forterra committed to
participating this winter in seven industry trade shows that we identified as
presenting great opportunities for us to create more widespread awareness of
our company and the benefits of Forterra's environmentally friendly
soil-enrichment products," said Rick Denyes, Forterra's President and Chief
"On our own and with our partner, Hutcheson Sand & Mixes, we have
identified these trade shows as attractive because they offer a cost-effective
means of reaching potential customers in sectors and markets that we believe
will be interested in our products. In fact, we are appearing jointly with
Hutcheson in four of the trade shows," he said.
The seven trade shows, beginning last November and running through
mid-March, are all in Ontario except as noted below:
Essex Kent Growers Association - November 18-19
Great Lakes Growers Association - December 9-11
Landscape Ontario January - 7-9 (with Hutcheson)
Ontario Golf Superintendents Show - January 22-23 (with Hutcheson)
Guelph Turf Grass Symposium - January 22-27
Canada Golf Superintendents Show (Halifax) - March 8-11 (with Hutcheson)
Canada Blooms - March 18-22
On January 9, 2009, Forterra announced that it had signed a contract with
Hutcheson Sand & Mixes giving Hutcheson exclusive rights to use Forterra's
products in a new line of blended sand mixes for the "Professional Sports
Turf" industry, including golf courses and sports fields. The agreement is for
five years with an option for an additional five-year term. Forterra will
supply Hutcheson with Forterra Worm Castings, EndoPro, and Worm Castings with
EndoPro for blending into sand products for the turf-grass industry. EndoPro
is a new product developed by Forterra that enhances its worm castings with
beneficial fungus to improve the speed of seed germination and disease
"We have now created additional marketing literature, as well, featuring
EndoPro and our relationship with Hutcheson, which we are using at the trade
shows," Mr. Denyes said.
Hutcheson Sand & Mixes, headquartered in Huntsville, Ontario, is
recognized as a global leader in employing innovative technology to produce
high-quality sands for a wide variety of applications. It has been serving the
golf course industry for more than 30 years, providing innovative solutions to
their needs from topdressings to bunker sands, divot mixes, and other
specialty sand products. Hutcheson's products can be found on an estimated 850
golf courses across Canada and the United States, including approximately 600
courses in Ontario.
About Forterra Environmental Corp.
Forterra manufactures and markets environmentally friendly soil
enhancers, using worm castings, which boost fertility while restoring the soil
with organic matter for sustainable, longer-term benefits, including stronger
root growth, and drought and pest resistance. Forterra products contain only
organic material. They are ideal for golf courses, sports fields, lawn care,
parks, nurseries, orchards, and vineyards. Essentially, Forterra uses red
wriggler worms to convert organic material into vermicompost or worm castings.
Worm castings contain micronutrients, which are required for healthy plant
development. Worm castings also contain microbes, which increase the rate at
which plants take up available macronutrients and micronutrients. Further
information is available on the company's website at www.forterra.com.
The TSX Venture Exchange Inc. has neither approved nor disapproved of the
contents of this news release.
For further information:
For further information: Investor and Media Relations, Richard W.
Wertheim, Wertheim + Company Inc., Email: firstname.lastname@example.org, (416)
594-1600, (416) 518-8479 (cell)