-- Marketers and Advertisers Can Now Better Optimize
Client-Agency Relationships --
TORONTO, Oct. 8 /CNW/ - Norman Rigg, a seasoned marketing and advertising
executive with 40 years of experience, has joined AgencyLink Inc., a marketing
consultancy that specializes in client-agency relationships and performance
Rigg boasts a distinguished career managing global client relationships
at major marketing and advertising agencies. For a combined 12 years, he was
CEO of DDB Canada and Anderson DDB, and held senior leadership roles at J.
Walter Thompson, JWT Direct and Ted Bates. Rigg has worked for or with
international corporations that include Procter & Gamble, Johnson & Johnson,
Anheuser-Busch, Kellogg's, Wyeth, ExxonMobil, Ford and Pfizer as well as
Government of Ontario Ministries and agencies.
He has lectured at the Master's Program at the Schulich School of
Business on "Management of the Agency Relationship".
AgencyLink was founded in January 2008 by partners Sheila Corriveau and
Stan Didzbalis, both former agency CEOs and corporate marketers who have
managed countless agencies. Together with Rigg, they counsel clients using
proprietary and systematic tools to improve client-agency relationships and
"Marketers instinctively know that their agencies are vital in helping
them build profitable brands and companies," says Rigg. "Yet too often we see
clients and agencies that are frustrated by their relationships and the result
is mediocre work. AgencyLink helps clients and their agencies apply our
systems, processes and experience to strengthen their relationships to improve
the effectiveness of communications programs."
A survey conducted by Reardon Smith Whittaker in November 2007 states
that 46 per cent of clients end their agency relationships within two years.
This turnover could be prevented if the agency provided better creative,
strategic thinking, proactivity and account focus. At the same time, clients
can severely strain the business relationship by not providing clear
direction, timely approvals or early engagement.
AgencyLink conducts marketing and communications agency searches,
consults and delivers workshops to improve relationships and performance.
AgencyLink works with clients that use one or a variety of external agencies
for public relations, advertising, branding, digital marketing, promotions,
direct marketing, government relations, investor relations, editorial,
corporate social marketing, sponsorship, word-of-mouth, and marketing
strategy. More information about AgencyLink Inc. can be found at
PHOTO OF NORMAN RIGG IS AVAILABLE UPON REQUEST
For further information:
For further information: Norman Rigg, firstname.lastname@example.org, (416)
570-9267; Stan Didzbalis, email@example.com, (416) 546-9447; Sheila
Corriveau, firstname.lastname@example.org, (647) 435-1105