Video: Brad Lamb's Vision for Calgary the Orchard on Twelfth
Survey of Canadians and Americans shows choice of Alberta city for
project surprises everyone, even Calgarians
TORONTO, July 15, 2014 /CNW/ - An innovative condo development anchored
by a one-acre apple orchard is poised to put Calgary on the map in
terms of creative city planning. And a survey of Canadians and
Americans shows the city is not top of mind when it comes to
progressive real estate developments and innovative urban design.
When shown an image of the condo design, including the orchard, 16 per
cent of Americans guessed the project will be built in eco-friendly
Portland, followed by 11 per cent saying Vancouver and 11 per cent New
York City. Calgary ranked 12th, with 4 per cent, barely beating out Boston, which ended up last.
A third of Canadians guessed Vancouver, followed by 21 per cent saying
Toronto and 9 per cent NYC. Calgary was in the middle of the pack with
7 per cent. Only 11 per cent of Albertans envisioned the project in
Calgary - with their top guesses Vancouver and Portland.
"Calgary has a hard-earned reputation as a hub for a wide range of
creative, successful people and businesses," says Brad Lamb, CEO of Lamb Development Corp. "I hope our project helps showcase the city's hunger for imaginative
design that puts urban lifestyle front and centre."
The survey, which polled more than 2,000 Americans and Canadians, also
found that the two country's share a common demand for more liveable
93 per cent of Canadians and 90 per cent of Americans want more green
A similar number (93 per cent of Canadians and 91 per cent of Americans)
say cities must be more creative with green space;
Growing food downtown would be a welcome trend, with 90 per cent of
Canadians and 88 per cent of Americans supporting the idea.
Younger people on both sides of the border are more attracted to living
downtown, especially if there was ample green space and walkable areas.
Of those polled who are 18 to 34, 70 per cent of Canadians and 64 per
cent of Americans would choose living downtown as opposed to the
suburbs. That rate drops as they get older, with only 48 per cent of
Canadians and 41 per cent of Americans 55-plus willing to live in the
heart of the city if it meant more green space, walkable areas, and
"Condo developers must start thinking more courageously when it comes to
designing downtown projects," says Lamb. "City living has so much to
offer. Now is the time to start reinventing the way we envision
downtown communities, especially the integration of shared green
OVERALL RANKING OF CITIES -
The table below shows the rankings of cities that Americans and
Canadians guessed as the site for the condo development with a one-acre
apple orchard. The actual city - Calgary, AB.
1. Portland, OR
2. New York, NY
3. Vancouver, BC
New York, NY
4. Chicago, IL
Los Angeles, CA
5. Miami, FL
6. Toronto, ON
7. Austin, TX
8. San Francisco, CA
San Francisco, CA
9. Los Angeles, CA
10. Raleigh, NC
11. Las Vegas NV
Las Vegas, NV
12. Calgary, AB
13. Boston, MA
The Orchard on Twelfth is a planned, two tower condominium project at 3rd Street and 12th
Avenue in Calgary, AB, Canada. The approximately 61,000 sq. ft. land
parcel will include the two 31 storey buildings separated by a blooming
apple orchard featuring two variations of quality, edible apples. The
Orchard will be designed to specific conditions needed to grown and
sustain the food source. The one-acre Orchard will be a focal point of
the neighbourhood, integrating the project within Calgary's downtown
and creating a walkable and exciting public destination.
These are findings of two Ipsos Reid surveys conducted between June 27
to 30th, 2014 on behalf of Lamb Development Corp. A sample of n=1,005 Canadian,
from Ipsos' Canadian online panel were interviewed, and a sample of
n=1,006 Americans from Ipsos' US online panel were interviewed.
Weighting was then employed to balance demographics to ensure that the
sample's composition reflects that of the adult population according to
Census data for both countries, and to provide results intended to
approximate the sample universe. The precision of Ipsos online surveys
is measured using a credibility interval. In this case, the total
sample is accurate to within +/-3.5 percentage points had all Canadians
or all Americans been surveyed. All sample surveys and polls may be
subject to other sources of error, including, but not limited to
coverage error and measurement error.
ABOUT LAMB DEVELOPMENT CORP (LDC):
Lamb Development Corp. was founded in 2001 by Toronto's top condominium broker, Brad J. Lamb,
to directly participate in the development of stylish, urban
condominium projects. Lamb Development Corp. has become one of the
country's busiest development companies, with each project pioneering
up-and-coming locations and delivering a stylish, urban solution to
Video with caption: "Video: Brad Lamb's Vision for Calgary the Orchard on Twelfth ". Video available at: http://www.youtube.com/watch?v=4_fw-ongDGY&feature=youtu.be
Image with caption: "The Orchard on Twelfth (CNW Group/Lamb Development Corp.)". Image available at: http://photos.newswire.ca/images/download/20140715_C7684_PHOTO_EN_42088.jpg
SOURCE: Lamb Development Corp.
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