Forecasting snow: NESTEA(R) Chill on the Hill creates the thrill of winter and fun of summer all on the same day



    - Three Canadians cities to host first-ever NESTEA(R) Chill on the Hill -

    TORONTO, June 9 /CNW/ - Canadians love to get outside. Whether it's
skiing and boarding in the winter or heading to the beach in the summer,
Canadians make the most of whatever weather Mother Nature throws their way.
This year, NESTEA(R) Chill on the Hill dares to defy Mother Nature by throwing
the ultimate party by bringing winter and summer together - for free.
    NESTEA(R) is hosting three awesome events at ski hills across Canada. The
first event happens on June 20th at Mont Tremblant, Quebec and on July 18th,
Ontario will experience the thrill of NESTEA(R) Chill on the Hill at Glen Eden
Ski and Snowboard Centre in Milton, ON. The third and final Canadian city will
be announced in the coming weeks.
    "We wanted to create an event that would really capture people's
imaginations," said Wallace Leung, Senior Brand Manager, Tea, Coca Cola Ltd.
"The idea of being able to enjoy the snow, hit the beach and see a great band
perform for free seemed like a refreshing way to offer a unique and unexpected
experience."
    In addition to skiing and boarding, event-goers can hang with pro
athletes and attend workshops led by Canadian boarding pro and Olympian,
Justin Lamoureux and the first and reigning Olympic Gold Medalist in
Snowboardcross (SBX) at the 2006 Olympics, Seth Wescott, from the United
States. Canadians can then turn their outdoor appetite from the thrill of the
quarter pipe to the hot vibes of the beach and hit the sand for a game of
volleyball or Frisbee, or hang poolside and take in the scenery.
    No party is complete without great music. After a great day of sun, snow
and sand, guests can end the day by rocking out to Montreal's own Sam Roberts
Band at Mont Tremblant.
    Bringing snow to the summer is a refreshing possibility that NESTEA(R)
Chill on the Hill is making a reality. Using 300 lb blocks of ice, the blocks
will be chipped in to very fine flakes to create snow. The snowmaking process
will take approximately two days and will cover the Equilibre hill at Mont
Tremblant and create a railslide and quarter pipe snow park.
    NESTEA(R) Chill on the Hill is an interactive event. Canadians can blog
about it, share photos and get the latest news at the Chill on the Hill fan
group on Facebook. And for the Twitter-savvy, Canadians can converse, follow
along or share their thoughts on Twitter using #chillonthehill. Each event
will even host an interactiviTEA Lounge with WiFi enabled laptops so Canadians
can update their online status and give play-by-play updates on all the fun.

    
    The possibilities are refreshing as the thrill of winter and fun of
    summer collide into one massive all-Canadian hillside experience with
    NESTEA(R) Chill on the Hill. From 10 a.m. to 9 p.m. at Mont Tremblant,
    10 a.m. - 6 p.m.
    Snow Side: Railslide & Quarter Pipe Snow Park
    Beach Side: Sand, volleyball courts and two pools.
    DJs duel all day long
    InteractiviTEA Lounge

    1 p.m. - 3 p.m.
    Learn tips and tricks from Olympic Snowboarders

    7:00 p.m.
    Sam Roberts Band
    Live Performance
    

    More details on the upcoming NESTEA(R) Chill on the Hill ultimate parties
at Glen Eden and the soon-to-be-named location in Western Canada will be
shared in the coming days or stay connected with all the event happenings
through Facebook and Twitter.

    About Beverage Partners Worldwide

    Beverage Partners Worldwide (BPW) is a joint venture between Nestlé S.A.
and The Coca-Cola Company. BPW operates autonomously while drawing on the
capabilities of Nestlé and The Coca-Cola Company. It is a global business unit
with cross-functional teams located in Atlanta, GA; Zurich, Switzerland; and
Bangkok, Thailand. The Americas business unit markets NESTEA(R) ready-to-drink
iced teas.
    In Canada, BPW products are marketed and distributed by Coca-Cola Ltd.
(Coca-Cola in Canada).
    The Coca-Cola Company is the world's largest beverage company. In Canada,
the Company is represented by its subsidiary, Coca-Cola Ltd. (Coca-Cola in
Canada). Coca-Cola is Canada's largest beverage company. Coca-Cola in Canada
markets three of Canada's top nonalcoholic sparkling beverage brands,
Coca-Cola, Diet Coke and Sprite, and the leading ready-to-drink tea: Nestea.
In addition, our subsidiary is the largest juice and juice drinks company with
Minute Maid, Five Alive and Fruitopia. The Company also markets DASANI,
PowerAde and other hot and cold beverages.
    For more information about Coca-Cola in Canada, please visit our website
at www.cocacola.ca or our parent company's website at
www.thecoca-colacompany.com.





For further information:

For further information: MS&L, Sara O'Reilly, (416) 847-1334,
sara.oreilly@mslworldwide.com; Diane Sidik, (416) 847-1316,
diane.sidik@mslworldwide.com

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BEVERAGE PARTNERS WORLDWIDE

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NESTEA

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