Ford Sync Wins 2008 Best New Technology Award



    TORONTO, Feb. 13 /CNW/ - The Ford Sync technology, available on the Ford
Focus, Ford Edge, and Lincoln MKX, was declared the 2008 Best New Technology
by the Automobile Journalists Association of Canada (AJAC). The award was
announced today during a press conference that opened the Canadian
International AutoShow media day in Toronto.
    "The AJAC Best New Technology award, presented by Shell Canada, was
established to allow a group of technical writers to identify new and
innovative technology of significant benefit to the consumer - so much so,
that it is likely to be emulated by other manufacturers", explained Canadian
Car of the Year and technology award chairman Richard Russell at the press
conference. "Past winners include everything from run-flat tires to various
hybrid and suspension technologies".
    Russell further commented, "This is the first time we have accepted a
sponsor for this award and we are pleased to welcome Shell Canada onboard. The
significance of the Best New Technology award has been growing steadily over
the past few years as has the degree of rigor to which entries are submitted."
    The winner was chosen from a list of ten entries, judged by a panel of
AJAC members with specific technical qualifications who regularly report on
industry engineering and technical trends.
    "With SYNC, Ford is delivering the unprecedented in-car connectivity
experience that today's consumer is looking for", said Barry Engle, president
and CEO, Ford Motor Company of Canada Limited. "Ford is revolutionalizing the
daily drive making this technology more affordable and more widely available
than ever before".
    AJAC's annual Canadian Car of the Year awards program was created in 1985
with the purpose of providing consumers with sound, comparative information on
vehicles that are new to the market.
    For that reason, the vote results that determined today's winners are
available to consumers as a resource buying guide on the AJAC web site. Also
available are the comparative test data derived from the journalists'
extensive four day evaluation of over 170 new vehicles in Niagara-on-the-Lake,
Ontario in October. This annual event is known in the industry as "TestFest".
Shell Canada is the official fuel supplier of the event.
    The rigorous TestFest evaluation program includes real world driving on
public roads - exactly where consumers drive so that the test and vote results
posted to the AJAC web site are directly relevant to potential car and truck
buyers.
    Still looking to buy a 2007, 2006, or even a 2005 vehicle? AJAC archives
the comparative test data from previous years on its web site.
    Photos from today's award announcements, the December 4th category
winners, and the TestFest evaluation event, are available for print and
broadcast media under "Canadian Car of the Year" "Photo Gallery" on the AJAC
web site.
    In addition, our AJAC journalists who evaluated the brand new models at
TestFest are available across Canada for interviews to talk about the vote
results and comparative data. Media are invited to visit the AJAC web site and
log-in under "Ask An Expert", then choose the "Media" link to access interview
information once validation has occurred.

    This press release was distributed by the CNW Group: the official
newswire of AJAC.





For further information:

For further information: on the 2008 Canadian Car of the Year Awards,
either visit our AJAC web site at www.ajac.ca, call the AJAC office at
1-800-361-1516, or send us an email: beth@ajac.ca


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