FORD Models Supermodel of the World Canada Premieres September 5 on Citytv



    TORONTO, Sept. 3 /CNW/ - Strap on your stilettos and strut your stuff to
the nearest television set to catch the premiere of the exciting four part
series as Maybelline New York presents FORD Models Supermodel of the World
Canada, only on Citytv, premiering Saturday, September 5 at 8 PM.
    For images visit http://www.rogersmediatv.ca/
    "Last year's program was so well-received by our viewers, we have
expanded the program to four episodes, which capture the search and showcase
the 12 charismatic finalists, any of whom would be a welcome addition to the
world of modeling," commented Robert Lawlor, Executive Producer, Non News
Programming, Citytv.
    Citytv is your all access pass as FORD Models, the world's most
prestigious fashion talent agency, sends its top scouts across the country in
search of the next fresh face who will represent Canada in the global final of
FORD Models Supermodel of the World competition. Co-hosted by Citytv on-air
personality, Dina Pugliese (Breakfast Television), and TeenFlare.com editor,
Laura Lanktree, the search kicked off in Toronto making stops in Montreal,
Calgary, Edmonton and Vancouver, meeting thousands of hopefuls. From the tears
to the triumphs, find out which of the 12 contestants stood out among the
rest.
    Episode 2 (September 12) finds the Top 12 descending upon Toronto. There,
they meet industry experts from Maybelline New York, Redken and Diesel, who
coach them in the areas of make-up, hair, and wardrobe. The episode concludes
with an exotic photo shoot in the middle of a downtown hotel lobby. At the end
of the episode, eight of the young hopefuls advance to the next round and for
four of the young contestants their journey comes to an end.
    Episode 3 (September 19) finds the Amazing Eight back in Toronto where
they are put through their paces with fitness and nutrition experts and
learning to walk like Supermodels on the catwalk. Their photo assignment is a
salute to the 30 years of FLARE magazine. At the end of this episode, only 6
contestants will be moving forward to our LIVE finale at Citytv's new
state-of-the-art production facility in the heart of downtown and one hopeful
will be named FORD Models Supermodel of the World Canada.
    Visit www.Citytv.com for photos from the auditions, bios, fashion
articles, videos, and behind the scenes photos the contestants have taken
themselves. Plus - read Laura Lanktree's blog about the nationwide search and
vote for your favourite contestant to win the "Fan Favourite Award."
    Watch as 12 contestants go stiletto to stiletto vying for the coveted
FORD Models Supermodel of the World Canada title when FORD Models Supermodel
of the World Canada premieres September 5 on Citytv.

    FORD Models, which began in 1946 by Eileen and Jerry Ford, was the
world's first model management agency and went on to represent the biggest
names of the decades - Jean Shrimpton in the 60s, Lauren Hutton in the 70s,
Christie Brinkley in the 80s (and today), Christy Turlington in the 90s.
Today, FORD Models represents many of the most recognizable and successful
faces in fashion synonymous with glamour and prestige. It is comprised of ten
divisions representing some of the world's most diverse talent. In addition to
the New York City headquarters, Ford has offices in Los Angeles, Chicago,
Miami, Scottsdale, San Francisco, Milwaukee, Toronto, Paris, São Paulo and Rio
de Janeiro.

    Citytv(TM) television stations in Toronto, Vancouver, Calgary, Edmonton
and Winnipeg offer viewers intensely-local, urban-oriented, culturally-diverse
television programming. A distinct alternative to other conventional
television stations, Citytv engages its viewers with dynamic on-air
personalities and delivers an entertaining mix of news, local-interactive
formats such as: Breakfast Television and CityLine; as well as local Canadian
and US acquired prime time entertainment programming. Citytv is a part of
Rogers Broadcasting Limited, a division of Rogers Communications Inc. (TSX:
RCI and NYSE:   RCI) which is a diversified Canadian communications and media
company. For more information on Citytv stations and programming, visit
www.Citytv.com




For further information:

For further information: Veronica Logue, Citytv, (416) 764-3195,
veronica.logue@rci.rogers


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