TORONTO, Feb. 11 /CNW/ - In an early morning press conference at the
opening of the Canadian International Auto Show in Toronto, the Ford Flex was
declared the 2009 Canadian Utility Vehicle of the Year by the Automobile
Journalists Association of Canada (AJAC).
The Ford Flex was chosen over three other "best new" category winners
from the Sport Utility / Crossover and Pick-up categories announced October
24, 2008 to garner the top honours as the overall best "Canadian Utility
Vehicle of the Year".
"Flex is an example of how Ford is daring to do things differently.
There's nothing else quite like Flex on the road today and we are thrilled
that top auto journalists from across the country have recognized the
Canadian-built Flex for its quality, safety and distinct design," said David
Mondragon, president and CEO, Ford Motor Company of Canada, Limited.
AJAC's Canadian Car of the Year Awards chair, Richard Russell, commented:
"AJAC has been conducting and perfecting the Canadian Car and Utility Vehicle
of the year program for more than two decades. By constantly adjusting the
program and testing procedures to reflect what is important to Canadian
consumers, we feel we have a more thorough, unbiased and meaningful award than
any other. It is heartening to learn from independent research that Canadians
recognize the significance of the award. We will continue to strive to live up
to that trust."
AJAC's annual Canadian Car of the Year awards program was created in 1985
with the purpose of providing consumers with sound, comparative information on
vehicles that are new to the market. For that reason, the vote results that
determined today's winners are available to consumers as a resource buying
guide on the AJAC web site. Also available are the comparative test data
derived from the journalists' extensive five day evaluation of over 160 new
vehicles in Niagara-on-the-Lake, Ontario in October. This annual event is
known in the industry as "TestFest". Shell Canada is the official fuel
supplier of the event.
The rigorous TestFest evaluation program includes real world driving on
public roads - exactly where consumers drive so that the test and vote results
posted to the AJAC web site are directly relevant to potential car and truck
Still looking to buy a 2008, 2007, or even a 2006 vehicle? AJAC archives
the comparative test data from previous years on its web site.
Photos from today's award announcements, the October 24th category
winners, and the TestFest evaluation event, are available for print and
broadcast media under - Canadian Car of the Year - Photo Gallery - on the AJAC
web site. In addition, our AJAC journalists who evaluated the brand new models
at TestFest are available across Canada for interviews to talk about the vote
results and comparative data. Media are invited to visit the AJAC web site and
log-in under "Ask An Expert", then choose the "Media" link to access interview
information once validation has occurred.
This press release was distributed by the CNW Group: AJAC's official
For further information:
For further information: on the 2008 Canadian Car of the Year Awards,
either visit our AJAC web site at www.ajac.ca, call the AJAC office at
1-800-361-1516, or send us an email: firstname.lastname@example.org.