For the GSMA 2009, Tagattitude is Proud to Announce the Launch of TagPay(TM), the First Turnkey Mobile Payment Platform That Works on any of the 4 Billion Mobiles Around the World



    ROCQUENCOURT, France, Feb. 10 /CNW/ - TagPay(TM) uses Tagattitude's Near
Sound Data Transfer technology (NSDT(TM)), to allow any mobile to function as
a payment means. NSDT(TM) has received multiple GSMA innovation awards and is
now proven to be secure, reliable, and efficient.
    With TagPay(TM), secure cashless payment solutions and financial services
are finally available to un-banked populations. TagPay(TM) can be used for
retail transactions at the point of sale, money transfer, ATM cash withdrawal,
microfinance operations and budget or savings management.
    In 2008 TagPay(TM) has developed into a complete mobile payment platform
that is flexible and easily adaptable to the specificities of each targeted
market. TagPay(TM) is being piloted in Zambia, India, South Africa, Congo, and
the Democratic Republic of Congo and is operational in several African
countries including:
    Mali (Partners: Telemedia Group and LAM services) - TagPay(TM) offers
Malians residing in France a smart, secure, and efficient way of supporting
their families back home. Malians in France can pre-pay purchases at specified
stores in Mali, which are retrieved and paid for using the mobile phone of the
intended recipient.
    Nigeria - In April, Tagattitude's Nigerian representative, Firmware Ltd
will partner with a major bank in Nigeria to launch a complete mobile payment
system.
    Ghana (Partner: InterMedia Communications Ltd.) - This March, a new
service Cikash Mobile Pay(TM) will be launched to extend the use of CiKash
stored-value loyalty discount card to the mobile phone of every card member.
In addition to providing a complementary payment tool for CiKash's 3 Million
plus users, TagPay(TM) will rapidly increase the number of merchants accepting
CiKash by enabling the use of standard mobile phones as payment terminals.
    "Tagattitude's technology will allow us to respond to the payment needs
of the millions of users who trust CiKash to provide them with a secure,
reliable, and beneficial cashless payment system and we will rapidly equip
thousands of merchants at a very low cost," explains Michel Bowman, the CEO of
InterMedia, provider of CiKash.

    As Yves Eonnet, CEO and President of Tagattitude, describes it:
"TagPay(TM) completes and complements card-based payment services beautifully,
bridging the divide between old and new payment technology; and where cards
and financial services are absent - TagPay(TM) leapfrogs traditional cashless
systems by leveraging the functions of standard mobile phones."
    Tagattitude will demonstrate TagPay platform in Barcelona at the GSMA
2009 - booth 2F49





For further information:

For further information: Yves Eonnet, Telephone number:
+33-1-39-23-13-40, E-mail: yves.eonnet@tagattitude.fr

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TAGATTITUDE

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