For the First Time, Shoppers Drug Mart chooses a National Mental Health Charity for Tree of Life Campaign



    TORONTO, Oct. 4 /CNW/ - The Canadian Psychiatric Research Foundation
(CPRF) is proud to be the first national mental health charity to participate
in the Shoppers Drug Mart Tree of Life Campaign.
    David Feather, President, Mackenzie Financial Services Inc., says, "As a
CPRF Board member, I'm pleased to see Shoppers Drug Mart/Pharmaprix
recognizing the need to raise funds for mental health. One of the real health
care tragedies in Canada is that research into possible cures for mental
illness and addiction is embarrassingly under funded. It would be nice to see
higher levels of funding dollars directed to help persons living with mental
illness and addiction. The Shoppers Drug Mart Tree of Life Campaign is an
excellent start."
    During the week of October 6th to 12th, Canadians can buy a leaf for a
loonie, a maple leaf for $5 or an apple for $50 at any one of the 1,000
Shoppers Drug Mart locations across Canada or at Pharmaprix locations in
Quebec. Proceeds will support CPRF's youth initiatives, including a series of
workshops that will bring much needed youth and mental health best practice
information to the community. This youth-focused program would not be possible
without CPRF funded research and research from partnering organizations that
form the basis for program materials.

    Canadian Mental Health Facts

    Nearly 6 million, or 1 in 5 Canadians (20 per cent of the population)
today are likely to experience a diagnosable mental illness. Youth mental
health is a particular concern. Some of the facts are:

    
    -   Highest prevalence of a mood, anxiety disorder or substance
        dependence is found among young adults 15-24 years.

    -   About 4,000 Canadians commit suicide each year and it is the most
        common cause of death for people aged 15-24. Mental illness is a
        factor in most suicides.

     -  18 per cent of adolescents (aged 15 - 24) report having a mental
        illness or substance abuse problem.
    

    The Canadian Psychiatric Research Foundation is a national charitable
organization with a mission to improve the well being of Canadians by funding
mental health and addiction research to build healthier lives. CPRF is a proud
member of the Canadian Alliance for Mental Illness and Mental Heath and a
proud supporter of the Mental Illness Awareness Week.





For further information:

For further information: For media opportunities: Andrea Swinton,
Director, Fund Development and Marketing, Canadian Psychiatric Research
Foundation, 133 Richmond Street West, Suite 200, Toronto, ON M5H 2L3, ph (416)
351-7757 x22, fax (416) 351-7765, email aswinton@cprf.ca, website www.cprf.ca


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