For Some Canadians, Back-to-School Could Mean Back-to-Hunger



    Canadian Association of Food Banks and Kraft Canada call on Canadians to
    join the "Kraft Hunger Challenge" to raise $300,000 for food banks

    TORONTO, Sept. 4 /CNW/ - For food banks across the country, the summer
months are traditionally a time when demand for food is at a critical high yet
donations are at their lowest. The Canadian Association of Food Banks (CAFB)
and Kraft Canada are calling on Canadians to join the Kraft Hunger Challenge
this September to help raise much-needed funds for food banks. With a goal of
raising more than $300,000 from September 4 - 28, 2007, donations collected
through the Kraft Hunger Challenge will be matched dollar-for-dollar up to a
maximum of $150,000 by Kraft Canada.
    "Families need food on the table year-round, but many people don't think
about donating to the food bank in the summer, which creates stress on our
food bank reserves during the busy back-to-school season," says Micky
Fraterman, Communications Manager, Canadian Association of Food Banks. "Hunger
is always top-of-mind for us, and the Kraft Hunger Challenge is just one way
that we're working to address it during this crucial period."
    According the 2006 HungerCount, CAFB's national survey of food bank use
in Canada, more than 750,000 people access food banks each month, including
more than 300,000 children.(*) Food banks report that there is an overall lack
of awareness that food is needed at times beyond the more active holiday
drives. As a result, food banks across Canada are experiencing dangerously low
levels of supplies.
    To help raise money to purchase much-needed food supplies, the Kraft
Hunger Challenge invites Canadians to make a donation online at
www.cafb-acba.ca, or by mail, phone or in person at a participating food bank,
and Kraft will match that donation. Last year's program raised more than
$530,000 thanks to the generosity of Canadians across the country.
    "We encourage everyone across Canada to help us support hungry families
in this time of need and throughout the year," says Dino Bianco, President,
Kraft Canada Inc. "Our Kraft Hunger Challenge makes it possible for Canadians
to give twice as much as they thought they could to help fight hunger in their
local communities."
    The campaign will take place in eight provinces across the country -
British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Quebec, Nova
Scotia and Newfoundland. The funds will be shared among Canadian communities
in need through the CAFB and their provincial partners to purchase food for
food banks across the country.
    Donors can also mail in donations to the CAFB c/o Kraft Hunger Challenge,
2938 Dundas Street West, Suite 303, Toronto, Ontario M6P 1Y8 or call
1-877-535-0958. A tax receipt will be issued for all donations over $10.
    Kraft Canada has a long-standing partnership with the Canadian
Association of Food Banks to lead the fight against hunger in Canada. Kraft
Canada donates an average of one million pounds of food to the CAFB each year
to help feed hungry families. Kraft Canada also contributes to the CAFB
through the funding of programs designed to raise awareness of the hunger
issue in Canada. Kraft Canada Inc., with corporate headquarters located in
Toronto, Ontario, is the largest food and beverage manufacturer in the
country.

    About the Canadian Association of Food Banks
    ---------------------------------------------
    Founded in 1985, the Canadian Association of Food Banks (CAFB) is an
umbrella organization representing a national network of regional and
community food banks, including provincial associations and food distribution
centres. CAFB is the voice of food banks in Canada, with members and their
respective agencies serving approximately 90% of people accessing emergency
food programs nation-wide. In 2006, the CAFB moved over 8.5 million pounds of
food industry donations to its members through the National Food Sharing
System, the dollar value equivalent of $17 million. In addition to food
received from the CAFB, community-run food banks rely primarily on volunteers
to collect and distribute an estimated 150 million pounds of food per year.
CAFB conducts research, engages in public education and advocates for public
policy change to eliminate the causes of hunger and food insecurity in Canada.
While CAFB provides food daily for people in need, its ultimate goal is a
hunger-free Canada.

    
    (*) According to HungerCount research conducted in March 2006. For the
        complete 2006 HungerCount report please go to:
        http://www.cafb-acba.ca/documents/HungerCount_2006.pdf
    





For further information:

For further information: Micky Fraterman, Canadian Association of Food
Banks, Tel: (416) 203-9241, Email: micky@cafb-acba.ca; Katherine Clark, Cowan
& Company, Tel: (416) 462-8773 ext. 55, Email:
katherine.clark@cowanandcompany.net

Organization Profile

Kraft Canada Inc.

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CANADIAN ASSOCIATION OF FOOD BANKS

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