For over 30 years, Loblaw's no name(R) products have shown Canadians they don't have to trade quality for price



    
    - Switching to comparable no name(R) products add up to more than 20%
    savings over national brands -
    

    BRAMPTON, ON, Jan. 13 /CNW/ - Now more than ever, customers are taking a
closer look at their finances and searching for no-nonsense ways to stretch
their dollar. Fortunately, one of the easiest ways to do just that is at an
all-too-familiar place -- the grocery store. Loblaw encourages customers to
see how easy saving without sacrificing can be by replacing
typically-purchased popular national brand products with one of Loblaw's
comparable, quality no name(R) products. With a
satisfaction-guaranteed-or-money-back policy, Canadians can't afford not to
try no name!
    Originally introduced in 1978 with just 16 products, no name now offers
over 2600 products, designed to bring quality offerings into Canadian homes at
great prices. And, because saving time is just as valuable as saving money,
Loblaw is also pleased to unveil a return to no name's original packaging - a
move back to the future, where simplicity rules once again and bright yellow
and black packaging stands out for customers so they can quickly and easily
identify the most cost-effective product selection on the shelf. Currently,
over 300 no name products bear the old-is-new-again packaging and by the end
of 2009 all no name brand products will have followed suit.
    "It's time to get back to basics, starting with a complete overhaul of
the look of our no name brand to reflect Canadians' needs for simplifying as
much as possible in their daily lives," comments Inge van den Berg, Vice
President, Public Affairs and Investor Relations, Loblaw Companies Limited.
"And with no name products offering a savings of more than 20 per cent over
the comparable national brand, we've shown our commitment to helping our
customers be savvy with their spending and save money without sacrificing
quality wherever possible."
    Whether thinking about ways to cut back on spending or learning how to
save for a rainy day, making small changes can have a big impact. For example,
in comparing pricing between a basket of 26 top-selling no name products and
their comparable national brand products, the no name basket comes out the
clear winner in the price war, with a savings of more than 26 per cent(*).
Ultimately, the small change of switching to a comparable no name product will
save customers money - it doesn't get simpler than that.
    For more information, see your store for details or visit any of the
following websites; www.superstore.ca, www.loblaws.ca, www.loblawgreatfood.ca,
www.shopnofrills.ca, www.fortinos.ca, www.zehrs.ca, www.zehrsgreatfood.ca,
www.valumart.ca, www.yourindependentgrocer.ca, www.extrafoods.ca,
www.saveeasy.ca, www.provigo.ca and www.maxi.ca

    About Loblaw Companies Limited

    Loblaw Companies Limited, a subsidiary of George Weston Limited, is
Canada's largest food distributor and a leading provider of drugstore, general
merchandise and financial products and services. Loblaw is one of the largest
private sector employers in Canada. With more than 1,000 corporate and
franchised stores from coast to coast, Loblaw and its franchisees employ over
140,000 full-time and part-time employees. Through its portfolio of store
formats, Loblaw is committed to providing Canadians with a wide, growing and
successful range of products and services to meet the everyday household
demands of Canadian consumers. Loblaw is known for the quality, innovation and
value of its food offering. It offers Canada's strongest control (private)
label program, including the unique President's Choice(R), no name(R) and Joe
Fresh Style(R) brands. In addition, the Company makes available to consumers
President's Choice financial services and offers the PC points loyalty
program.

    
    (*) Figures used in basket comparison are based on average prices from
        May 25 to November 29, 2008 in 922 of Loblaw supermarkets in Canada.
        Local savings will vary.
    





For further information:

For further information: or to arrange an interview with a spokesperson,
please contact David Primorac, Senior Director, Public Relations, Loblaw
Companies Limited, (905) 459-2500, extension 3634, Email:
david.primorac@loblaw.ca


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